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  1. Oracle's BlueKai Purchase Brings Digital Ads Shopping Cart to $3bRead the original story

    Feb 24, 2014 | Adweek

    ... some $800 million in December 2012. Earlier in '12, it bought social-marketing-based firms Involver , Collective Intellect and Vitrue. The latter cost $300 million . "The addition of BlueKai to the Oracle Marketing Cloud enables marketers to act on ...