Sons of Maxwell News

On Tuesday, Haligonian musician Dave Carroll released the sequel to his celebrated internet hit United Breaks Guitars.

Calum Graham is hoping that Air Canada not only breaks guitars, but fixes them too.

Calum Graham is hoping that Air Canada not only breaks guitars, but fixes them too.

While the success stories of brands and social media surface daily throughout the blogosphere, Twitter, Facebook and YouTube, there are just as many nightmares that are damaging the reputations of brands regularly.

Singer-songwriter Dave Carroll's United flight had just landed when he heard a passenger behind him exclaim, "My god they're throwing guitars out there." Members of his band, Sons of Maxwell, looked out in time to see their guitars being tossed by baggage handlers.

Lots of people always try to quantify the ROI of social media, how many extra sales will get it me? How much extra traffic will it get my website? Are these the right questions? There are certainly ways to measure the effects of social media but concentrating purely on these measurements misses the point.

Dave Carroll couldn't get compensation for damage to his guitar a ' until he named and shamed the airline in a YouTube video Next time an airline loses or breaks your luggage, try shaming them with a song and a video.

It's holiday season, which inevitably means luggage trouble for many of us. But Canadian Dave Carroll had a unique way to complain when his guitar was damaged by United Airlines staff chucking it about... he wrote some songs about it.

YouTube isn't only a threat to TV it may soon replace the Better Business Bureau.

With nearly 3.5 million views in just two weeks, it's safe to say United Breaks Guitars , by Halifax-based rock group Sons of Maxwell, is a qualified sensation.

Who says customer service is dead? Well, actually, a lot of us say that. With regularity.

There's still no Web evidence of United Airlines responding to the viral video posted by Dave Maxwell, and his band, Sons of Maxwell, that tells a tale about the former mauling the latter's guitar.

Dave Carroll is getting ready to sing a happy tune. United Airlines, the company whose poor customer service prompted the Halifax musician to post a song online video that's garnered worldwide attention, has agreed to make a donation to charity to make up for its mistakes.

Have you seen the YouTube video "United Breaks Guitars" ? Besides being genuinely funny, it's a great example of viral revenge, the flip side of viral marketing.

United Airlines workers at Chicagoa s Oa Hare Airport smashed Dave Carrolla s Taylor guitar, causing around $1200 worth of damage which the airline refused to pick up.

Posted by Miss Cellania in Travel & Places , Video Clips on July 8, 2009 at 12:59 pm When Dave Carroll and his band Sons of Maxwell wanted to complain about the way United Airlines handled their guitars, they tried going through the proper channels.

For airlines, it seems, hell hath no tuneful fury like bands whose instruments are manhandled in baggage.

Dave Carrol is from Halifax and has been slugging it out in the music biz for 15 years with his band Sons of Maxwell.

Dave Carroll in the video "United Breaks Guitars." United Airlines may have reason to sing the blues, but if they are, it's unlikely they're playing Taylor guitars.

Neil Young, circa 1980s, tore a strip off soda pop-pimping pop stars with This Note's For You.