Baby Einstein News

Getting an appointment with a preteen is almost as hard as getting one with the Prime Minister.

When the Walt Disney Company announced refunds for copies of its Baby Einstein educational video products, Mark DiRienzo wasn't exactly surprised.

It has come to our attention that some of you didn't get the memo, oh, a couple of centuries ago explaining that not all products live up to their marketing claims.

Whenever I think I'm doing a decent job of raising my kids, something happens to convince me that I am, in fact, profoundly inept at the job.

Most can spy a marketing ploy as clearly as the elongated nose on Pinocchio's face: "Healthy Choice" labels on ultra-sugary Cocoa Puffs; the "all natural" claim on frozen chicken nuggets; and any cream that promises to melt away cellulite.

How to get your child into Harvard ... I used to plop my infant daughter in the bouncy chair, point her at the boob tube, turn on the Magic Fingers accessory and slip in one of those baby-genius videos.

The news that Disney is offering full refunds to anyone who bought its Baby Einstein videos - and admitting they don't in fact make infants smarter - has come too late for an embittered generation of parents.

So, how many billable hours do you think went into this? According to a recent article in The New York Times, lawyers last year threatened a class-action lawsuit for unfair and deceptive practices against the Walt Disney Company.

Say it ain't so! Is it really true that videos for babies don't make the infants smarter? This question has been given new life with the scandal -- yes, the scandal -- over the Baby Einstein Co.

Baby Einstein Videos being recalled by Disney for a full refund. Why? Because apparently while these videos were marketed as "educational," they do little to educate.

If you bought a Baby Einstein DVD in the last 5 years, you can receive a full refund , exchange it for another Baby Einstein book or CD, or receive a 25% off coupon for a Little Einstein product.

The Walt Disney Co. is offering refunds for those "Baby Einstein" videos that did not make children into geniuses.

For many parents, loading their little one in the car and going for a short drive is literally sanity-saving. "Take them for a drive" is one of the most often repeated tips relayed by the experienced parent set.

The branch of the marketing industry that targets young children is clever. Relentlessly, insidiously, often brilliantly clever.

The company was launched in 1996 not 1997. The video Baby Mozart was released in 1998, not 2000.

The whole problem with the "Oh, my 6-month-old just loves Baby Einstein! I put her in front of it and she's transfixed!" concept of baby videos is precisely the transfixed part.

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