FedEx plans to phase out Kinko's name -- Earnings Forecasts, Fe...
This is not a bright idea. People associate FedEx with Shipping and Kinkos with Copies. Now with the name change, customers will lose the whole copy assciation and just think of the store as a FedEx shipping drop off. In fact, FedEx Office leads one to think that they might sell office furniture now instead of copies. (Jun 17, 2008 | post #2)
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