A capital idea: Columbia searches for another slogan
The Midlands Authority for Conventions, Sports & Tourism is developing a marketing campaign to attract more conventions and visitors to Columbia. A slogan is only a portion of what this campaign will include. The campaign is a comprehensive marketing process that begins with branding and will be carried through with advertising and direct marketing. The campaign will be designed to strategically target the meeting planners, sports event planners and leisure travelers determined by the Authority to be candidates for the many amenities and products Columbia's tourism community has to offer. Our efforts are being funded by accommodations taxes generated and paid for by visitors who have come to our city. Accommodations taxes are collected for the purpose of funding tourism, which generates $1 billion in economic impact for the Columbia region each year. The travel and tourism industry saves the average local taxpaying family an estimated $690 a year in taxes. Our goal in conducting this new campaign is to increase this economic impact to our region. We value your opinions and welcome your comments and feedback as we move through this process. Please fill out our online comment form by visiting our website at www.columbiacvb.co m if you wish to share your thoughts with us, or you may email comments to webmaster@columbia authority.com with "Branding " in the subject line. Thank you for your continued interest in this endeavor. You may visit our website at www.columbiacvb.co m for more information. (May 30, 2008 | post #1)
Columbia Looks For New City Slogan
What a wonderful response we have had from so many people in the community regarding our process of branding to attract visitors to our area. We have received a number of great ideas and suggestions and they will be shared with the delegation of community leaders who have undertaken the task of working with the Midlands Authority for Conventions, Sports & Tourism on this project. The Midlands Authority is a private, not-for-profit corporation funded primarily by revenue generated by visitors through accommodations tax. It takes those dollars to generate new dollars. Our mission is to create positive perception of this region in the eyes of our target audience – the visitors and meeting attendees who bring more than $1 billion each year. Those dollars save each local household $690 in taxes annually. The tourism industry helps support 12,000 employees that work to provide the services, products and amenities that are consumed by those visitors. Like any city, there are people who are detractors that lack pride, and generally act in a negative way toward anything that might create change or take their city to the next level of attainable success. We are fully aware that it takes more than just a slogan to bring people here. This undertaking is actually is a comprehensive marketing process which will be carried through with advertising, web development and direct marketing aimed at our target customer coming from outside this community. We feel very positive that the marketing campaign we are developing will make us a player in an intensely competitive marketplace. While I am excited about the level of attention this project has generated, I am disheartened by those who have a limited and less than positive view of their own community. Ric Luber President & CEO Midlands Authority for Conventions, Sports & Tourism (May 30, 2008 | post #89)
Columbia Looks For New City Slogan
The Midlands Authority for Conventions, Sports & Tourism is developing a marketing campaign to attract more conventions and visitors to Columbia. A slogan is only a portion of what this campaign will include. The campaign is a comprehensive marketing process that begins with branding and will be carried through with advertising and direct marketing. The campaign will be designed to strategically target the meeting planners, sports event planners and leisure travelers determined by the Authority to be candidates for the many amenities and products Columbia's tourism community has to offer. Our efforts are being funded by accommodations taxes generated and paid for by visitors who have come to our city. Accommodations taxes are collected for the purpose of funding tourism, which generates $1 billion in economic impact for the Columbia region each year. The travel and tourism industry saves the average local taxpaying family an estimated $690 a year in taxes. Our goal in conducting this new campaign is to increase this economic impact to our region. We value your opinions and welcome your comments and feedback as we move through this process. Please fill out our online comment form by visiting our website at www.columbiacvb.co m if you wish to share your thoughts with us, or you may email comments to webmaster@columbia authority.com with "Branding " in the subject line. Thank you for your continued interest in this endeavor. You may visit our website at www.columbiacvb.co m for more information. (May 30, 2008 | post #88)
Visitor's Bureau on the Hunt for Tourists
What a wonderful response we have had from so many people in the community regarding our process of branding to attract visitors to our area. We have received a number of great ideas and suggestions and they will be shared with the delegation of community leaders who have undertaken the task of working with the Midlands Authority for Conventions, Sports & Tourism on this project. The Midlands Authority is a private, not-for-profit corporation funded primarily by revenue generated by visitors through accommodations tax. It takes those dollars to generate new dollars. Our mission is to create positive perception of this region in the eyes of our target audience – the visitors and meeting attendees who bring more than $1 billion each year. Those dollars save each local household $690 in taxes annually. The tourism industry helps support 12,000 employees that work to provide the services, products and amenities that are consumed by those visitors. Like any city, there are people who are detractors that lack pride, and generally act in a negative way toward anything that might create change or take their city to the next level of attainable success. We are fully aware that it takes more than just a slogan to bring people here. This undertaking is actually is a comprehensive marketing process which will be carried through with advertising, web development and direct marketing aimed at our target customer coming from outside this community. We feel very positive that the marketing campaign we are developing will make us a player in an intensely competitive marketplace. While I am excited about the level of attention this project has generated, I am disheartened by those who have a limited and less than positive view of their own community. Ric Luber President & CEO Midlands Authority for Conventions, Sports & Tourism (May 30, 2008 | post #13)
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