Direct Marketing

There are more to Direct Marekting than Scams and TM abuses

I am a little tired with the features in the forum. There must be more about direct marketing...how it makes marketing more effective, more relevant and enjoyable to the customer because of superior targeting. Even over the internet, I am beginning to find more and more relevant information being sent to me. The other stuff has also grown....but I always jsut ignore them and treasure the useful information that I receive. Certainly hope to read more positive stories about how DM has benefited people and made their lives better.  (Feb 19, 2008 | post #1)

Direct Marketing

Direct marketing ain't what it used to be-it's better

I certainly agree. We use to target at limited audiences because databases were harder to built. We also used fewer types of media. In such a situation we hit the limits of constraint quickly creating marketing fatigue. With today's constantly expanding databases and audiences reachable by the increasing variety of personal media... the limits of constraint have been pushed further and constantly so. Hence direct marketing is able to create a more enjoyable and meaningful experience  (Jan 25, 2008 | post #1)

Direct Marketing

Canadian Charities Subject to Telemarketing Rules, Exempt from ...

In the area of charity, one has to differentiate between voluntary efforts and those by charity agencies that profit from soliciting funds. Whilst once can tolerate a little hassling and inexperienced persuasion from the former one cannot tolerate the often hard sell from the latter. When agencies are involved there is really difference from any commercial business. In any case I do not imagine that one to one outbound consumer call as the most cost-effect means to secure charitable funds.  (Jul 18, 2007 | post #1)

Direct Marketing

PC Video Streaming vs TV

Evidence is building showing that more people are watching videos on the PCs and abandoning their TVs. Audience generated content like those on U-Tube seems to be the most popular content today. As I look at these facts I begin to feel that what is critical is not the medium but the content. People today seem to like audience generated content. If there was way in which TV can allow audience generated content...it may just regained its popularity. The popularity of virtual reality shows was perhaps the first indication that people were tired of screen directed shows acted by professional actors, preferring to see ordinary people on screen. Audience generated content is just an extension of this idea. Home movies, usually featuring funny events have always been popular. We always thought it was the humor that worked...perhaps the fact that it is audience created contributed much to its popularity. It probably time for TV to rethink its content...move completely out of its box.  (Jun 24, 2007 | post #1)

Direct Marketing

Pope Benedict speaks on Media and Children

Thre Pope spoke about "Children and the Media: A Challenge for Education" on the occasionof the 41st World Communcaiton Day. See http://www.vatican .va/holy_father/be nedict_xvi/message s/communications/d ocuments/hf_ben-xv i_mes_20070124_41s t-world-communicat ions-day_en.html Central to his message, though expressed implicitly is a call for all people, the media industry, legislators, audiences, parents to cut back on the "excessess " He says... "So often freedom is presented as a relentless search for pleasure or new experiences. Yet this is a condemnation not a liberation! True freedom could never condemn the individual – especially a child – to an insatiable quest for novelty. In the light of truth, authentic freedom is experienced as a definitive response to God’s ‘yes’ to humanity, calling us to choose, not indiscriminately but deliberately, all that is good, true and beautiful." It sould be good to know what the view of people are to this papal message. My views are found on my website at http://www.one1.co m.sg/index.php?opt ion=content&ta sk=view&id=242 &Itemid=1  (May 23, 2007 | post #1)