University City Local Business
Tuesday Mar 17 | via Philly.com
That's the tagline on what seems like, based on the early returns, the worst American marketing idea since the last can of New Coke lost its fizz. The Starbucks initiative called " Race Together " -- an outgrowth of last summer's "unfortunate events" in Ferguson -- is being touted with the idea that its baristas might engage customers at its more than 12,000 domestic locations tot, ahem, bring up the subject of race relations in America while they whip up your next latte or Frappucino . Comment?
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