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Peak's Antifreeze and Coolant, a division of privately held ethylene and propylene glycol maker Old World Industries, is putting NASCAR racer Danica Patrick in a multimillion-dollar national campaign where the company promises it will replace a customer's entire cooling system if its products don't work.
Marketing used to be easy to execute because it was all about formulating a paid media strategy.
Tony Kanaan has celebrated podium finishes for the last three Verizon IndyCar Series races, and the 2004 series champion sees that momentum as a conduit to being the focus of the celebration in the near future.
Danica Patrick is certainly one of those after an up-and-down start to the year.
Curt Cavin: Team Penske in great shape for IndyCar title Curt Cavin: Team Penske in great shape for first IndyCar title Check out this story on IndyStar.com: http://indy.st/1mzpZ9o Roger Penske is in a strong position to win his first IndyCar title since 2006 with Helio Castroneves or Will Power.
It has been a while since I got excited watching a major motorsports event on TV.
Canadian driver James Hinchcliffe takes turn one during a pace lap before the Toronto Indy was cancelled due to the weather in Toronto on Saturday July 19, 2014.
The Scottsdale, Ariz.-based tech company debuted a commercial last week that pairs its longtime spokeswoman , race-car driver Danica Patrick , with fellow NASCAR driver Tony Stewart , reports USA Today .
The Honda Indy Toronto was postponed Saturday after steady rain throughout the afternoon made for hazardous conditions on the 11-turn, 2.81-kilometre track at Exhibition Place.
Alex Baron backed up his performance yesterday, when he claimed his first Indy Lights Presented by Cooper Tires pole, by securing an exemplary victory in this morning's Grand Prix of Toronto.
Mike Conway was able to play the timed-race strategy perfectly to score his second Verizon IndyCar Series victory of the season - the fourth of his career - in race two of Sunday's Honda Indy Toronto 2 in T.O. Conway was able hold off a charging Tony Kanaan over the final 2 minutes, 27 seconds of the race that became a timed event because of rain ... (more)
Serena Williams is used to being at the top as the number one tennis player. Now she leads another list as the latest Harris Poll has Williams as America's Favorite Female Sports Star.
Sebastien Bourdais scored his first victory since the Nov. 11, 2007 Champ Car Series race at Mexico City as the four-time Champ Car champion won Sunday morning's Honda Indy Toronto 2 in T.O. - the first of two Verizon IndyCar Series races on the same day.
After six races in 23 days, IndyCar will take this week off before gathering Aug. 2-3 at the Mid-Ohio Sports Car Course.
Neither had much drama, although Dover did have a four-lap dash to the finish. These tracks have a history of races that typically are either very exciting or single-line parades.
Updated: Wed Jul 23, 2014 06:08 pm
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