While I realize that Katherine's column is partly Lost spin, I think a spade must be called a spade here.

Lost started last season at 16 million viewers. They are now down to 9.7 in the last episode. They are getting trounced in their timeslot and are losing viewers bigtime in the 18-49 segment.

You do the math, that huge decrease is a whole lot more than 3.4 percent.