If our GM Mark McCullers even makes mention 1 derogatory comment concerning the attendance on a nigh perfect November saturday game, he only has himself to blame. A poor marketing campaign and exhorbitant ticket prices ($31 for upper sideline) yield the exact result we see on Saturday. 3000+ in the Nordecke (sold out) and 7000 in the rest of the stadium. 1/3 of the paying audience within a demographic of single 18-30yr old men (and women).
A family of 4 x $31 =$124 tickets +$7 parking.$131 for 1 weekend game(not including any non essentials such as food or drink). Per previous articles in the Dispatch and other cited comments, this family of 4 is the Crew's target demographic.
Still the cheapest professional sporting event in the area, but in todays market/economy there needs to be added value to that experience. A digital billboard, 1 radio spot and various printed ads in free newspapers (dispatch exlcuded) are not going to create a buzz amongst their target audience.
Best solution is to cater to the core and your base, then work on the suburbs and fringe. Perhaps McCullers should switch to politics