It's not about Star Wars - although that will surely be a selling point for some. It's about brand recognition. Verizon has yet to get its hands on an exclusive handset that bares an iconic, youthful, tech-driven name (maybe the obsolete Razr). "iPhone" will likely be associated with smartphones for years to come. And certainly, the first question people will ask when they see the Droid (until closer inspection) is, "Oh, you got an iPhone." But I think this is genius marketing on Verizon's part, especially now that Droid will represent an entire lineup. It's a strong, one syllable word that is finally catering to a younger generation. It's Verizon's way of stepping out of the "But-don't-we-have-a-safe -reliable-network" slump that's defined the network since the iPhone's release. Finally it's reaching out. And after a few years (if they stay with it), I predict "Droid" will be as recognizable - if not as cult-inspiring - as "iPhone."