How does Hokkaido Cherry wood improve the sound over the crappy plastic ipod buds? Audiophiles would buy the Brooklyn Bridge if it came with a big enough sub-woofer. Saw a great post on boingboing.com about the top ten wastes of money on audio equipment -- don't have the link anymore, but it's worth trying a search on their site. very funny! Check back about 2 months ago or so...