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"New players instantly understand what makes the Patriots different from their previous outfits.“They are all about business and getting things done,” Fred Taylor, the running back, said.“Mr Kraft is very successful and very hard-working and has vision about the organisation going forward. These guys don’t brag and boast about who they are, they go in quiet and come out with the last laugh. They express it on the field.”
Stars such as Brady, the quarterback, know that they have the Patriots ethic to thank for their outrageously high profiles.“It starts with the ownership,” he said.“They hired probably the best coach in the history of the NFL and he brings players that fit in — not only to the system, but also what the concept of team is.
“It’s about buying into team goals that are greater than any individual goals or successes that you may have. That’s what this team’s all about. That’s where it starts and, pretty much, that’s where it ends.”





