ValueClick's "gateway" (?) Simpli.com - it's Global users is UP by 710% in the past 3 months.

"LookSmart Reports Fourth Quarter and Full Year 2007 Results"

When Looksmart released it's (above) Q4 - 2007 Report (on Feb 28, 2008), the CEO Ted West did advise the Market of the following:

"Looking to 2008, we continue to execute our strategic plan to best position LookSmart for significant revenue growth and progress towards profitability in online search advertising.

Core to our growth strategy will be investing in the development and extension of our Ad Center technology platform, marketing it and selling it to online search advertisers through Advertiser Networks, and to Publishers through private-labeled online search advertising solutions."

So,..."Core to our growth strategy will be investing in the development and extension of our Ad Center technology platform, marketing it and selling it .....to Publishers through private-labeled online search advertising solutions".

On July 19th 2006 Looksmart had announced that:

"LookSmart's distribution network includes selected,'monitored syndicated publishers' and search engine partners that maximize advertiser ROI. Distribution partners include CNET's Search.com , Cox Interactive, InfoSpace (Dogpile, Webcrawler), Localcom, Simpli.com and Viacom".

http://investor.shareholder.com/looksmart/rel...

I've a long held "theory", of Looksmart having to 'forgo' those additional revenues once enjoyed from the monitoring of syndicated publishers, and that for it to then become that "totally independent" EXCHANGE (for both advertisers and publishers alike), Looksmart has had to do so. Effectively, LOOK will have then gone on to stop monitoring (on behalf of publishers) and as a consequence, fore-go that percentage of click revenues attached to such type of service. Some short term 'pain' for long term 'gain', maybe?

And the emphasis is on how Looksmart clearly had described those early day Network partners as being "MONITORED" (syndicated publishers) whereby (IMO), Looksmart apparently did all the monitoring for them.

So, by Looksmart then "teaching them" (all), how to operate their OWN "white labeled" PUBLISHER CENTER (AdCenter) they can then see them operate freely, and without Looksmart having anything to do with their "ask/buy prices" or, bids, for any of their inventory in the 'day-to-day' operation of the Looksmart Global Marketplace's auction based platform.

And in their doing so (I believe), Looksmart can then go on to "white-label" the Licencing of (many) Publishers, and lots of other Ad Networks, plus Publisher Networks and even Global Brands, too....

And Looksmart then get to remain INDEPENDENT (blind) to ALL of their individual "bid's action" (at both ends of the scale), until such time as,(after) the moment that a "connect" (between such advertisers and publishers), has been registered. Is how I'm reading it all.

And if the Global user "activity" to AdCenter partner in Simpli.com (and, is owned by ValueClick) happens to be any indication, Looksmart have done a mighty fine job over the past 12 months or, so.-(Simpli.com - it's UP 710% in the past 3 months)

http://www.alexa.com/data/details/traffic_det...

Q4 results (for both) will show a little of what's to come in both the 'near' and 'long' term future for Looksmart and ValueClick, no doubt. I'm excited!!

Cheers!!