Does fragmentation threaten to cripple our society?

This morning, I read a very solid blog post from Charlie O’Donnell about building a marketing machine in a start-up. Charlie is a very well-known name in NYC Tech circles, and although I don’t know him personally, he has one of the best names for a blog of anyone I know: “This is going to be BIG…”

Charlie humbly stated his point as theory, but it’s a hypothesis grounded with a lot of evidence. Like several others, I added my comment, but I ended up writing more than I originally intended. It made sense to re-purpose some of those thoughts here, because there was a bigger issue to address, namely fragmentation. I encourage you to read Charlie’s post , and all of the intelligent comments on building a marketing machine, including mine.

Fragmentation driven by technology is one of the biggest issues we face today.