The following comes from within this excellent article, linked here......

<http://www.minonline.com/minsiders/Colin-Craw... ;

"The Ongoing Digital Publishing Revolution"

< Marketing spend continues to shift rapidly to online. Even in these tough economic times, overall online revenues are expected to grow by around 10% in 2009, and online’s share of media will continue to increase. However, the marketers’ spend, rather than going to traditional publishers, is being allocated to the search companies, putting even more pressure on publishers. >

And, that......

< The old CPM media model [had] assumed that everyone who received a [print] publication read every advertisement. In times of economic prosperity, the ads kept coming in and the average revenue per user rose, producing handsome profits for publishers. However, with audiences spending more time online, advertisers and marketers are now increasingly focused on direct response and [the] measuring [of] audience engagement.>

Looksmart (it's surely obvious by now?) will continue to "grow" it's business.

They are in the business of "interconnecting" what will continue to be a "growing" list of new advertisers onto their segment of the web (from those existing, moving away from the BIG search Engines plus new business, coming onto the web), and the connecting of them all with a "growing" publisher's content base (new daily content/new websites), here on the Internet.(And "globally", of course.)

It will be the (anticipated) STRONG revenues coming in from this "International Traffic" area, that will make all the difference.

Remembering that it was this kind of "growth" that had contributed 14.7 Percent of LookSmart's total Revenue in Q2 2008, that will be THE telling factor of a return to profitability for Looksmart.(Within the Q4 numbers to be announced). With further 'significant' gains to be made through-out 2009 and behond.

"International Traffic Growth Contributes 14.7 Percent of LookSmart's Revenue in Q2, 2008"

http://investor.shareholder.com/looksmart/rel...

Looksmart partner VCLK (through simpli.com , owned by ValueClick) has provided the evidence to the market, for all to see. For the (Q4) quarter, the online advertising company has reported revenue of $150.1 million and 16 cents. Guidance had been for $140 million to $145 million. The Street consensus was $142.3 million and 15 cents.

## ValueClick had also "guided" for first-quarter adjusted earnings of 17 cents to 18 cents per share. On average, analysts expect earnings of just, 13 cents per share.##

And with the brilliant growth shown from their simpliDOTcom, why wouldn't they be guiding so? Guiding for the "further growing" of their revenues, in Q1?

It was from within a previous post that I had (in fact), advised all:

"Simpli.com - it's UP 710% in the past 3mths"

## And if the Global user "activity" to a Looksmart AdCenter partner in SimpliDOTcom (and, it is owned by ValueClick) happens to be any indication, Looksmart have done a mighty fine job over the past 12 months or, so. Yes...

"SimpliDOTcom - it's UP 710% in the past 3 months"###

This "Global user" activity traffic is now showing, today?????

http://www.alexa.com/data/details/traffic_det...

Really, "It's not rocket science"

LMC