Bundling Services: Insight comes out swinging new 'triple-play' plan

It's just one more complication to try and switch Insight Communications has renewed its bundles battle against local telephone provider Windstream Communications. Earlier this month, the cable company launched an updated 'triple-play' plan that aims to lure Windstream customers by offering a discounted phone service with unlimited long distance and features like call waiting. 'What we've really tried to do is do something fundamentally different than what a traditional telephone company does,' said Paul Meltzer, Insight's senior vice president of product management. 'A traditional telephone company has a lot of complexity in their model .... We really want to present to our customers a very simple, clear choice that takes all the guesswork out of it.' Read more