Luxury SUV Owners Feeling The Pinch

“The market is so saturated with the larger SUVs that it's driven their market value down. It's like the home ownership crisis, but a different product.”

As the price of gasoline soars and the economy sours, many SUV owners are driving around upside-down: The balance on their auto loan is much more than the vehicle is worth.

It's making the owners of some big-as-a-house luxury sport-utility vehicles and trucks feel a lot like subprime mortgage-holders.

'They're upside down in terms of value. You can call it negative equity, but there's another word for it - debt,' said Jack Nerad, executive editorial director at Kelley Blue Book, which calculates the value of new and used vehicles. Read more