For the record Kohl's paid for it's Facebook fans with a huge marketing campaign but refuses to spend a dime by retaining it's Kohl's most valued credit card customers.

Kohl's gave free shipping to it's most valued card holder customers (MVC) since 2007 and took it away in August promising on Facebook they were working on it - telling MVC's to keep checking their emails. To date Kohl's has not replaced the loyalty benefit and has not replied to it's most valued customers. MVC's have interpreted this to be a message from Kohl's to shop other retailers. Many have stopped shopping Kohl's and cut up their Kohl's card. There was an article in the Wall Street Journal Retailers Feed Holiday Demand for Free Shipping October 21 and still Kohl's has not responded.
http://online.wsj.com/article/SB1000142405274...