'The Force' is tops: El Paso company evaluates effective Super Bowl ads (4:07 a.m.)

Full story: Las Cruces Sun-News

Volkswagen's Darth Vader commercial was the top Super Bowl commercial in a ranking done by Sands Research of El Paso, which used equipment to measure brain activity and eye movement for people watching the ads.

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Pat

Los Angeles, CA

I really liked this ad with Troy Aikman. I'm not sure if it was shown everywhere: http://www.youtube.com/watch...

Philtime

Since: Feb 11

Los Angeles, CA

I don't remember seeing that one during the game, but I have seen those before. Troy Aikman is pretty good in them.

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