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Cub's new deal

Full story: TwinCities.com

The supermarket sign says "3 for $5." What's wrong with that? Plenty, says Supervalu's new chief executive, Craig Herkert, who says it "demonstrates three points that we're working to eliminate" at America's No.

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mike v

United States

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#1
Oct 23, 2009
 

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I had to call the stores here in the phoenix az area for the same issue !!!! and was told that basically NO ONE NEEDS 5 OR10 BOTTLES OF SPAGETTGII SAUCE ! and that it's still based on a per unit price,,BUT like the articles says,, ya need a calculator sometimes to figure out the real price
NoDoubt

Osseo, MN

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#2
Oct 23, 2009
 

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Math challenged people are the scourge of our society. Supervalue is not on my radar for grocery's or the list for opinions.

Cub has the best produce and variety of foods.
MN_Achilles
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#3
Oct 23, 2009
 

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If people can't figure out that simple division then we have bigger problems than grocery store signs.
C Racker Jack

Saint Cloud, MN

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#4
Oct 23, 2009
 
Grocers and consumers are equally stupid. If a shopper can't do simple math they deserve to be skrued.
jrock
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#5
Oct 23, 2009
 

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The real crime is the quantity of these products. Just noticed yesterday a 99 cent bag of chips now has just 2 oz. it has slowly changed from 3 oz over the past couple years. just one example. This goes with any packaged product.
also i believe cub and supervalue are subsidiaries.
Plus a little math never hurts. per oz is wear to watch.
challenged

Saint Paul, MN

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#6
Oct 23, 2009
 

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Personally, I think the reading challenged are more pitiable than the math challenged.
Just think you might have missed the part of the story where it says that Supervalu is
"The parent company of Cub Foods" and then your comment would look pretty silly.
NoDoubt wrote:
Math challenged people are the scourge of our society. Supervalue is not on my radar for grocery's or the list for opinions.
Cub has the best produce and variety of foods.
new guy
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#7
Oct 23, 2009
 

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I would argue that English challenged people are the scourge of our society.

Like people who put apostrophes where they do not belong.

And misspell words like groceries.

It is groceries, not grocery's.
Joe Blow

United States

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#8
Oct 23, 2009
 

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Cub/Supervalue has spent so much time and money making their stores pretty and unfriendly to shoppers that I choose any other option. I do not shop Cub even though I personally knew Cub Hooley who is rolling in his grave.
BobGrins

Saint Paul, MN

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#11
Oct 23, 2009
 

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It's all in how it's presented. At garage sales and things, I'd tell people items were $1.50 each or 3 fo $5.00. Some people would say, "great, give me three!" Other times there'd be a very slight pause, then, "hey, wait a minute."
who cares

Minneapolis, MN

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#13
Oct 23, 2009
 

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I cant believe that a literary giant such as the Pioneer Press would waste time and money to write about a sign. I cant believe I just posted this as well. I have to get a life.
Love them all

Eau Claire, WI

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#14
Oct 23, 2009
 
Can't say enough about the dumbing down of America compared to the rest of the world regarding math, language, and just good common sense.

If a person can't taken it upon themselves to figure out what is a deal and what is not, and look past the marketing hooks, then I agree with some of the other posters, too bad for them.

Take away the cash register that tells the clerk what change they are to give back, and most of them have no clue.

Education is the key to an improved Nation.
Get Real

Minneapolis, MN

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#15
Oct 23, 2009
 
How dumb has society gotten that people can't divide 5 by 3 to come up with the price for 1 item. If you are so stupid that you can't figure that out then my guess is your life is pretty hopeless. To the moron professor who actually commented on this article: I hope no company hires you for a marketing job because they will probably go broke if they use your ideas!!!
Grr

Minneapolis, MN

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#16
Oct 23, 2009
 
Cub is no longer price competitive. I used to be a 90% Cub and 10% other purchaser. Now it's more like 50-50. And I'm not talking about a penny or two an item. It's a lot more. Sometimes a dollar or more per item. If they continue this way, it will turn to only 10% of my purchases.
Denny

Saint Paul, MN

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#17
Oct 23, 2009
 

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challenged wrote:
Personally, I think the reading challenged are more pitiable than the math challenged.
Just think you might have missed the part of the story where it says that Supervalu is
"The parent company of Cub Foods" and then your comment would look pretty silly.
<quoted text>
Also note the comment above yours.
jrock wrote:
also i believe cub and supervalue are subsidiaries.<quoted text>
Amazing.
Abbo
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#18
Oct 23, 2009
 

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I'd like to turn this argument on its head and ask those who are quick to criticize this simplification of pricing to explain and defend the current "3 for $5.00". First, I'm not math challenged but all if want to do is finish my shopping and leave, not sit there and make perhaps 50 computations while I shop. Second, I can understand why the "3 for $5" method is good for the grocers, but why is it good for consumers?

OK so let's hear it from the advocates for leaving things as they are: Why is the "3 for $5" pricing method superior to the simple price-per-item or the price per ounce method? What, exactly, is it that you folks are trying to defend?(Note to defenders: Your first impulse in responding to these questions is probably incorrect, so please think things through carefully before you respond.)
smartie

Minneapolis, MN

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#19
Oct 23, 2009
 

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Joe Blow wrote:
Cub/Supervalue has spent so much time and money making their stores pretty and unfriendly to shoppers that I choose any other option. I do not shop Cub even though I personally knew Cub Hooley who is rolling in his grave.
There was no Cub Hooley. It is Cub Davis, and he is not in a grave.
legaleagle

Saint Paul, MN

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#20
Oct 23, 2009
 
If you have to buy all three items to get the $5.00 price, it would say on the sign. If your not sure just ask. I do all the time if I am not sure. Its a marketing ploy, no big deal. Consumers DO THE MATH!
Joe Bemidji MN

Bemidji, MN

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#21
Oct 23, 2009
 
a little math never hurt anyone, or just keep dumbing down the country and do it for them
Rod Munch

Lincoln, NE

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#22
Oct 23, 2009
 
Cub has been successfully obscuring unit pricing for years with their "must buy two" stipulation in very small pring within store advertisements. That point, and their dramatic price increases, has sent me looking for alternatives.

This policy change is an excellent decision.
Pandora

Saint Paul, MN

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#23
Oct 23, 2009
 
Goodness, the trolls are out early today.
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