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Just Stop It
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That's great, but if they toys are 20 times as expensive, then it still does not help out too much. People want their kids to be safe, but they don't want to pay $100 for a small toy car either.
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Bill
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I think that FAO would be better off opening their own free-standing locations in premier shopping districts. Other department store chains have tried the toy-store-within-a-store concept in recent years and it's never faired too well. For FAO to do so in 700 stores sounds like a pretty big leap and I suspect that they'll be back in bankruptcy court in the not too distant future.
With respect to Macy's, I will give them credit for trying to differentiate some of their offerings from some of their other really poor "exclusive" lines. However, they are still missing the point, it seems. At least in Chicago, shoppers want a unique experience because we already have Wal-Marts and Targets and Sears and Kohl's, with the likes of Nieman's , Nordstrom, Saks and Von Maur holding down the high-end category.
Would it really kill Macy's national branding campaign if they called their local stores "Marshall Field's by Macy's" or some such and also restored some of he unique character those stores used to have? For the most part, it would seem that they'd still be able to enjoy centralized merchandising and other economies of scale. However, they'd also garner a fair amount of local identification with their stores. That would truly be a "MyMacy's" program.
Otherwise, from what I understand, MyMacy's only means that they'll be able to stock more colors and sizes of, say, Alfani. If so, that's a sham, IMO.
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mike
AOL
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a pox on macys wrote: <quoted text>
Field's toy department in the 50s and 60s was awesome. I had forgotten about the huge stuffed animals on top of the display cabinets! They also had things hanging overhead, like model airplanes, etc.
They had such interesting, unique gift wrapping paper depicting circus characters in bright colors - I recall trapeze artists, a lion tamer, zebras, etc.
I'm sure nobody will remember macy's in 50 years the way many posters here fondly remember Field's from 50 years ago. Ms. Pox I was not alive in the 50's but yets macy's was still America's department store . Don't forget the movie 1947 classic MIRACLE ON 34th Street. Sana Calus, but yes AMcy's was the star of that Movie, the wonderful Herald Sqaure store and it's magic
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mike
AOL
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JNP wrote: Pathetic.
A cruddy department store brand with sub-standard merchanidise attempting to piggyback on a once great-but now irrelevant-brand like FAO Schwartz.
With such wonderful brands already as Trump's cheesy men's wear, China-crap Alfani, Martha Stewarts overpriced home goods and bringing back such 'hot' names as Hilfiger (cough), I'm sure shoppers will just beat a path to their grimy doors.
Macy's is flailing for something to bring shoppers in. Too bad their witless MBA's in Cincy have zero creativity or merchandising savvy. Yeah, they've just been brilliant at this 'remaking' the department store. Look at the success of how they've managed to alienate just about every shopper where they killed the local department store brand....especially in Chicago.
Sales way down in L.A, Houston, Boston, Hartford, Chicago, St. Louis, Kansas City, Pittsburgh and Maimi. Way to flop!
Just note that Macy's is doing so poorly that they no longer report same-store sales each month. For the truth of how badly they are doing in Chicago, just get the tax receipt report from the Illinois Dept of Revenue. State St alone is down well over 35%.
Less than one year to go until Macy's gives up this horrible merger/takeover fiasco and sells the former Field's stores to some company with more retail savvy.
They killed Marshall Field's and now the former Field's shoppers are going to do them in. Good Riddance! Trump, Martha and Tommy....you bought into the wrong store. You are missing the point. Macy's has been in LA for over 25 years first with teh Bullock's stores and then when they FDS bought the old flaggering Braodway stores and turned them into a success. Yes they are overstored with the Robinson -May stores which were nothing but a overpriced Kohl's before. The May company was a sham of a retailer trying to be a department store with a Kohl's/JCPenney mentality. Always nice to knock Macy's but if they are gone what will we have nothing, being forced to shop Target/Wal-mart, JCPEnney, Kohl's. I bought a CUBS shirt at JCPEnney washed it twice and it shrunk to nothing what a piece of crap, same with Kohl'smerchandise. Yet I cannot afford shopping at Nordtrom and Neimean;'s Wake up Macy's is the place for middle market AMerica now, if not we have nothing. Stop acting like the spoikled child that got their tiy taken away ands realize the economy and the times we are in . Look at the past the Railroads, etc and see what has happened to compaies in America. Macy's is just responding to the trend. If local companies could make it we would not have BOA , Chase, AA everywhere
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Spector
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mike wrote: <quoted text>You are missing the point. Macy's has been in LA for over 25 years first with teh Bullock's stores and then when they FDS bought the old flaggering Braodway stores and turned them into a success. Yes they are overstored with the Robinson -May stores which were nothing but a overpriced Kohl's before. The May company was a sham of a retailer trying to be a department store with a Kohl's/JCPenney mentality. Always nice to knock Macy's but if they are gone what will we have nothing, being forced to shop Target/Wal-mart, JCPEnney, Kohl's. I bought a CUBS shirt at JCPEnney washed it twice and it shrunk to nothing what a piece of crap, same with Kohl'smerchandise. Yet I cannot afford shopping at Nordtrom and Neimean;'s Wake up Macy's is the place for middle market AMerica now, if not we have nothing. Stop acting like the spoikled child that got their tiy taken away ands realize the economy and the times we are in . Look at the past the Railroads, etc and see what has happened to compaies in America. Macy's is just responding to the trend. If local companies could make it we would not have BOA , Chase, AA everywhere Mike = submit, and accept mediocrity because if you don't accept the arrogant, ignorant retailer that destroyed Marshall Field's, Macy's, than middle America will be forced to buy cheap t-shirts that shrink. Well guess what Mike, go buy your t-shirts from the street vendors on Addison. And FYI, cotton shrinks. Penny's and Kohls & the Bon-Ton stores are America's established mid-tier department retailers and they're doing just fine. Macy's is just a pathetic joke that has ruined everything it touched, especially Marshall Field's. It's wares are generally not inexpensive, yet it is completely inelegant, lacking in any cachet or the like. The rest of us, however, still Want Our Marshall Field's,- name, quality, service and all! And that is why the Boycott of Macy's has still been so successful.
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Not a Messy shopper
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Spector, thanks for the good article at Messy's annual meeting. It's great to know that Mr. Ego-King himself, Mr. Lundgren was hot under the collar, aw...poor egomaniac baby...
As far as FAO; isn't the store within a store a concept Field's had with Dolce, Jimmy Choo, etc... that Lugnut ripped out in favor of Alphony, stINC etc??? At least we are making progress to reverse his stupidity... no one wants bland, boring Chinese knock-offs...
The take me to State Street campaign they are running without mentioning in any of the ads that evil "red-star" store is I feel their last attempt before converting the iconic State Street store back to Marshall Field's; green bags and all. Keep the pressure on folks; Chicago shops at Marshall Field's; not Messy's Bargain Basement Bin on State!!
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elizabeth
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Why do their marketing decisions and other spin related to Macy's seem to make the newspaper so much more frequently than news of Carson's, Nordstroms, Neiman Marcus, Lord and Taylor, Crate and Barrel and other stores? Honestly, Macy's is the one we shoppers care about least yet have to read about the most. Tribune, just because Macy's PR department sends you reams of stuff doesn't mean you have to print it. How about some balance and fairness to the other stores here? Macy's is not the crown jewel that Marshall Field's was and should not be treated like it!
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MDK
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mike wrote: <quoted text>Ms. Pox I was not alive in the 50's but yets macy's was still America's department store . Don't forget the movie 1947 classic MIRACLE ON 34th Street. Sana Calus, but yes AMcy's was the star of that Movie, the wonderful Herald Sqaure store and it's magic Excuse me Mike. Macy's was New York's Department store. NOT AMERICA'S!!!!
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This is Conelrad
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MDK wrote: <quoted text>
Excuse me Mike. Macy's was New York's Department store. NOT AMERICA'S!!!! And better is the fact that that company, "R.H. Macy's" of old, actually went bankrupt decades ago. The "new" Macy's of today is NOT that old company. It's just the lousy name that survives. Certainly not the quality, the service, the cachet, or any so-called 'magic' of the former, separate company. Ugh what a disgusting, pandering term,'magic'. Mike is simply a revisionist idiot, trying to associate the turn-of-the-century glory days of R.H. Macy's to today's atrocious, mass-market monstrosity now run by Federated Department Stores, nka 'Macy's, Inc.'
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a pox on macys
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mike wrote: <quoted text>Ms. Pox I was not alive in the 50's but yets macy's was still America's department store . Don't forget the movie 1947 classic MIRACLE ON 34th Street. Sana Calus, but yes AMcy's was the star of that Movie, the wonderful Herald Sqaure store and it's magic Wow. What are you drinking - some macy's Koolaid? "Miracle on 34th Street" starred Natalie Wood and Santa Claus, who only happened to work at macy's. macy's was NOT the "star" of that movie. You are delusional. macy's was not, is not, and never will be America's department store. The current macy's is probably America's most despised department store. You are truly delusional. Get a grip.
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gle
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Chicago native wrote: I remember the toy section at Field's on State Street back in the '60's. I can still hear the sound of the dark oak wooden floor squeaking every once in a while under my childish footsteps. The best part was the huge stuffed lions and bears that sat atop the beautiful dark wood display cabinets. Or wait, the best part was the tons & tons of beautiful dolls. No, the best was the electric train display. Wait, I know, the best part was at Christmastime when characters dressed as though they had just jumped out of Dickens's "A Christmas Carol" roamed the toy department singing and playing Christmas carols on violins & cornets. It was always THE place to stop before visiting Santa.
Or maybe the best part of Marshall Field's toy department was just the whole darn thing! What a store! I truly miss it. Hey, thanks for bringing up memories. Field's toy department was what first attracted me, and probably countless others, to the store. What a great place!
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