In answer to what is direct mail, it's any printed advertising message such as ads, letters, or other solicitations that it is delivered via the postal system (and sometimes by other contract carriers like FedEx and UPS) to a specific group of consumers. Bulk-mail rates are used to lower the cost of the mailing, and targeted mailing lists are used to maximize potential response. What's more, direct mail is the third largest media expenditure, right behind television and newspaper! Visit http://www.dmsorlando.com/
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