Finding a young audience
Article Last Updated: 05/20/2008 02:59:18 AM EDT Tuesday, May 20 Barrington Stage Company's new series of pay-what-you-can-nights, in which tickets to specified Friday performances at the downtown Pittsfield ...
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Have you seen the prices being charged for tickets at the concerts at the Times Union Arena in Albany? My guess is that it is not the prices that are keeping young people away from our "venerable cultural institutions". Trying to compete for an audience being raised on such mindlessness as American Idol is the real problem that these institutions face. Barrington Stage has already begun dumbing down its offerings to attract this audience. The real question to be asked is how do we reverse this trend?
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Joined: May 15, 2008 Comments: 102 |
This just in:
Target twentysomethings with quality acts geared towards them and they'll pay. Tonight at 11:00: Target thirtysomethings with quality acts geared towards them and they'll pay. Special report: There are plenty of musicians that play in NYC, Boston, and even Northampton that would likely draw well here. |
Judge it!
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