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Aug 28, 2009 | Posted by: TheNewsMan

BMW keeps certain ads from black media: Rev. Jesse Jackson is on the case.

Full story: www.eurweb.com

*Rev. Jesse Jackson is trying to figure out why BMW issued a "Non Urban Dictate (NUD)" (a.k.a. no ad spots in urban media) for an upcoming advertising campaign surrounding one of its vehicle brands. The Westside Gazette is reporting that the civil rights leader sent a letter to the automaker expressing concern over the NUD stamp on future ads touting the MINI Cooper. NUD basically means that a company does not want their marketing and advertising materials placed in media outlets that target urban (African American) audiences. Tom Joyner spoke out about the practice on his radio show in 2004, when CompUSA was discovered using it. At the time, he called out more than 20 other companies who had a NUD policy in effect – including Lexus, Starbucks, Ethan Allan, Northwest Airlines and even Life Savers. In his letter to BMW Chairman and CEO Jim O’ Donnell, Jackson called the exclusion of urban radio stations "disturbing," according to The Westside Gazette. His letter further stated: “This issue, along with many others, continues to boycott communities of color and excludes us from participating on a level economic playing field even when we fully embrace and purchase your vehicles.”

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1Atlien

Atlanta, GA

Judged:

what's sad is that they've been doing this for years yet my black folk, tryin to keep up with the Jones', overlook this b/c it's a lexus or beemer or benzo. how ignorant and naive you are. wake up, drive american, and put the difference towards your retirement

G-Dubba-you

“Eloquent viciousness”

Since: Aug 09

5,535

SW Davie, FL

ISP: Lake Worth, FL

Judged:

Can you blame them?

No one want to waste advertising dollars on a race of people who either consider these products useless or simply steal them.

StinkFinger

Pasadena, CA

Judged:

Reason is that if a black is in the commercial you have to be very, very careful so they dont yell racisim. that is why there are so few blacks in the commercials

rider

Big Bay, MI

Judged:

the powers within In a new August 17, 2009 Maddow show segment [link to MSNBC page with viewable show segment], Rachel Maddow and Jeff Sharlet discuss, among many new revelations, the disturbing fact that the "Christian Embassy" scandal, propelled by a complaint to the Department of Defense from the Military Religious Freedom Foundation, was investigated by a Pentagon Inspector General who is in fact a Family member.
The Family, also known as "The Fellowship", is a secretive fundamentalist Washington DC ministry which runs the National Prayer Breakfast and Bible study groups attended by numerous US Senators and Congress members, wields global influence, and celebrates the leadership lessons of Hitler, Lenin, and Mao.
http://www.insider-magazine.com/ChristianMafi...

Harrisson

Since: May 08

16,605

Pacific Northwest

ISP: Goldendale, WA

Judged:

1Atlien wrote:

What's sad is that they've been doing this for years yet my black folk, tryin to keep up with the Jones', overlook this b/c it's a lexus or beemer or benzo.

how ignorant and naive you are. wake up, drive american, and put the difference towards your retirement

Hahaha! Yup -- or buy Japanese-but-made-in-America and still save $$.

I think it's ridiculous that Rev. Jackson is acting offended when the advertisers might be HELPING US OUT, ie. giving AAs a chance to refrain from the ridiculous conspicuous consumption that way too many of our peeps indulge in.

Now I can understand if minority-owned radio stations are feeling some pain from not getting those advertising dollars.... BUT that is something for media entrepreneurs to fret about, not ordinary black folks.

Regular working folks have far more pressing issues to worry about during this recession.

Donalda

Since: Oct 07

464

Seattle, WA

Judged:

Honestly, who gives a f*ck about BMW high priced cars anyway. Blacks are better off buying something more affordable with good gas mileage, imho.

F*ck anybody that doesn't want to do business with the black community. This is exactly why we need our own. Just like Malcolm X said.

BlackPride

New York, NY

Judged:

They don't call it a Black man's Wish for nothing. Why would you advertise in an area where the people couldn't possibly afford it? Chances are their welfare checks only cover crack and diapers.

CLM_Chef

Since: Jul 09

426

Pittsburgh, PA

StinkFinger wrote:

Reason is that if a black is in the commercial you have to be very, very careful so they dont yell racisim. that is why there are so few blacks in the commercials

Thus ensuring a 'racist' position. BRILLIANT!

CLM_Chef

Since: Jul 09

426

Pittsburgh, PA

I'm wondering how many of these cars AAs will buy regardless of the no advertisements. I think Jesse Jackson is working for the other team.

justiz4once

“glorified work permit”

Since: Jul 07

2,189

Toronto

ISP: Chicago, IL

Judged:

This is Marketing 101.. How many Blacks do you see driving a mini cooper?? Blacks are not the target audience for that product period! Media in General is Racist!! GET IT! UNDERSTAND IT! GET OVER IT!!
With all the companies that excludes blacks..we are less than the 13% of the population, have the lowest wages, and are the #1 CONSUMERS!!! <<--(PROBLEM)
Let's deal with the real problem...
- justiz

jon

Bedford, NY

Judged:

G-Dubba-you wrote:

Can you blame them?
No one want to waste advertising dollars on a race of people who either consider these products useless or simply steal them.

i like when i am at a stoplight and a someone like you drives up and glance over and see me and all the blood seem to drain out of your face.
you know why it's the only car i drive?(apart from it's a well built car) it pisses you off.

ConquestOfRichel ieu

Since: Aug 09

361

Las Vegas, NV

My sister's husband drives a bmw.

Are they trying to act like a bmw is a Bugatti or an aston martin?
Bmw ain't that special to me.

nyet eins

Kissimmee, FL

ConquestOfRichelieu wrote:

My sister's husband drives a bmw.
Are they trying to act like a bmw is a Bugatti or an aston martin?
Bmw ain't that special to me.

you are correct sir, even the germans do not respect them, if you ever go there you will see that only mercedes is the car of choice. bmw is like a work truck only good for working on the farms.

Tony17

“blushing for what I'm thinking”

Since: Apr 07

17,963

GAWGIA (GEORGIA)

ISP: Clarkston, GA

Judged:

Oh my God. I'm getting ready to purchase a new car before years end and BMW was one that I was considering. Well thanks to this bit of info, BMW is now off my list. I think I'm gonna go with the 2010 Buick Lacrosse

http://jalopnik.com/photogallery/lacrossedriv...

or the Lexus gs 300

http://www.lexus.com/models/GS/

G-Dubba-you

“Eloquent viciousness”

Since: Aug 09

5,535

SW Davie, FL

ISP: Lake Worth, FL

Tony17 wrote:

Oh my God. I'm getting ready to purchase a new car before years end and BMW was one that I was considering. Well thanks to this bit of info, BMW is now off my list. I think I'm gonna go with the 2010 Buick Lacrosse
http://jalopnik.com/photogallery/lacrossedriv...
or the Lexus gs 300
http://www.lexus.com/models/GS/

You probably photoshop Jeremy out of pictures. STFU, hypocrite. ;)

chris

Virginia Beach, VA

When you have ever seen Blacks in a BMW ad ...

Come to blacktown

Woodbridge, VA

1Atlien wrote:

what's sad is that they've been doing this for years yet my black folk, tryin to keep up with the Jones', overlook this b/c it's a lexus or beemer or benzo. how ignorant and naive you are. wake up, drive american, and put the difference towards your retirement

That's right, black people let every one stonewall them. I have the solution and it doesn't involve marching or whining. Don't buy their damn cars, simple as that! It's money in your pocket.

chris

Virginia Beach, VA

Harrisson wrote:

<quoted text>
Hahaha! Yup -- or buy Japanese-but-made-in-America and still save $$.
I think it's ridiculous that Rev. Jackson is acting offended when the advertisers might be HELPING US OUT, ie. giving AAs a chance to refrain from the ridiculous conspicuous consumption that way too many of our peeps indulge in.
Now I can understand if minority-owned radio stations are feeling some pain from not getting those advertising dollars.... BUT that is something for media entrepreneurs to fret about, not ordinary black folks.
Regular working folks have far more pressing issues to worry about during this recession.

Certain ads never had blacks in them. Polo and Tommy Hilfiger didn't start using them until the trend was already over.

Come to blacktown

Woodbridge, VA

Harrisson wrote:

<quoted text>
Hahaha! Yup -- or buy Japanese-but-made-in-America and still save $$.
I think it's ridiculous that Rev. Jackson is acting offended when the advertisers might be HELPING US OUT, ie. giving AAs a chance to refrain from the ridiculous conspicuous consumption that way too many of our peeps indulge in.
Now I can understand if minority-owned radio stations are feeling some pain from not getting those advertising dollars.... BUT that is something for media entrepreneurs to fret about, not ordinary black folks.
Regular working folks have far more pressing issues to worry about during this recession.

Yea but thats because black business don't buy ads in black media. I mean what is it, we cannot rely on mainstream society to right our wrongs, like unemployment, crime. We're gonna have to solve these ourselves if you want something to get done. black businesses need to advertise! in black media.

http://www.sistasense.com/2009/05/17/black-pe...

pinky 42

Salinas, CA

haa, its like their saying "hey negroes, your money is no good here!" hahahahahahahahahaha

i guess they understand that negroes devalue "errthing"

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