Ford closes book on Mercury | The Columbus Dispatch

Full story: Columbus Dispatch

Ford is closing down the Mercury brand but will expand the Lincoln line, starting with a new compact car.
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1 - 9 of 9 Comments Last updated Jun 3, 2010
Mercury Blues

Columbus, OH

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#1
Jun 3, 2010
 

Judged:

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Steve Miller has it right!
&fe ature=related
Vinny

Columbus, OH

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#2
Jun 3, 2010
 
I bought a ford and a mercury, I think it is safe to say I would NOT do it again. Nothing but trouble with both especially the ford
Nanny State Losers

Columbus, OH

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#3
Jun 3, 2010
 
Love Mercury, but Ford is taking Lincoln downmarket to where Mercury used to be.

They are planning a Lincoln based upon the Focus - isn't that the dumbest thing you ever heard?
pikkil47

Columbus, OH

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#4
Jun 3, 2010
 
225 Limited, 98 Regency, Imperial, New Yorker,
Sedan DeVille (the real one), El Dorado, and now the Grand Marquis...... won't be able to "be
stylin" even if you wanted to. Adios history. ahhh, what's it comin' to?
..........
Springsteens song now serves as the lament for good times past.....

Eldorado fins, whitewalls and skirts,
Rides just like a little bit of heaven here on
earth
Well buddy when I die throw my body in the back...
And drive me to the junkyard in my Cadillac.

Cadillac, Cadillac
long and dark, shiny and black
open up your engines let 'em roar
tearin' up the highway like a big 'ol dinosaur

“Fire in my Bones and”

Since: Apr 10

The sweet taste of Kerosene

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#5
Jun 3, 2010
 
Looks like I sold my big body Grand Marquis at the wrong time :-( I just sold it last Monday!
pikkil47

Columbus, OH

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#6
Jun 3, 2010
 
but,,,CHROME STILL RULES!!!
dave chappelle

Columbus, OH

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#8
Jun 3, 2010
 
Nanny State Losers wrote:
Love Mercury, but Ford is taking Lincoln downmarket to where Mercury used to be.
They are planning a Lincoln based upon the Focus - isn't that the dumbest thing you ever heard?
They've always done whacky things like that. Remember the Mercury Bobcat? It was a Ford Pinto with cloth upholstery and pinstripes.
Its 420 Somewhere

Perrysburg, OH

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#9
Jun 3, 2010
 
Nanny State Losers wrote:
Love Mercury, but Ford is taking Lincoln downmarket to where Mercury used to be.
They are planning a Lincoln based upon the Focus - isn't that the dumbest thing you ever heard?
No dumber than the Cadillac that was based on the Cavalier, but still pretty dumb
Anon

Columbus, OH

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#10
Jun 3, 2010
 
There are 1,712 Mercury dealers, but of that 1,712 only 276 are "stand-alone" Lincoln Mercury dealers. That means that 1,436 are either Ford/Lincoln/Mercury or Ford/Mercury dealers.

The FM and FLM dealers will do fine. They will substitute their Mercury sales with the Ford equivalent product, and enjoy ease of training, parts stocking simplification, etc. as well as a better Lincoln lineup.

The stand-alone LM dealers will struggle, especially if their location doesn't have a true luxury car buyer demographic. Look for Lincoln to expect big $$$ facility upgrades from the surviving dealerships. Many will simply consolidate with the nearest Ford dealer as their loyal Mercury customer base is abandoned.

Mercury didn't fail because of a lack of sales, it failed because of a lack of unique product!

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