Unfortunately Americans still worship speed and power, maybe when gasoline is $10 a gallon, people will slow down, and surprise, surprise, their cars will suddenly get much better mileage. Bty, this is the engine rumored to be installed in the us spec Tata Nano.
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It "only" got 35 mpg on 75 mp?! Its a 3 cylinder engine! Try going 65 or 60 mph!