New version of 1970s kids' `Electric Company' to air

“Sesame Street').

Weekly episodes of 'The Electric Company”

In an updated blast from the past, PBS will air a new version of the 1970s children's series 'The Electric Company.'

Production on the 21st century model of the PBS show for 6- to 9-year-olds was set to begin Tuesday on the streets of New York City and in a New Jersey studio, according to producer Sesame Workshop.

The series, aimed at reducing the literacy gap between low- and middle-income families, will promote the idea that 'reading is cool' with help from online and community-based activities, Sesame Workshop said in an announcement Monday. Read more