Women's eNews Relaunches Website Tapping Mochila's Platform and Syndication Services

PRWeb

November 12, 2009

- Women's eNews, an award-winning website devoted to covering issues and events affecting women's lives in the United States and around the world, announced today that it has relaunched its website in partnership with Mochila, a premium content syndication technology platform and network. Powered by Mochila, the refreshed site carries original created women's news content as well as news feeds culled from Mochila's vast portfolio of articles, photos, and video.

Women's eNews provides a true global perspective of women's issues on a wide range of topics - politics, religion, economics, health, science, education, sports, legislation - that is distributed daily to readers and posted on its website, WomenseNews.org.

Mochila provided all website design and development, including implementing and customizing a Drupal-based Content Management System, which will optimize Women's eNews' search and video capabilities. Mochila will also service a daily news digest sent to Women's eNews subscribers. The design will incorporate improved functionality and SEO; ease of use is the key component of the website's new look and feel.

'We are excited to be working with Women's eNews, one of the leading voices that reports on women's rights and issues,' said Benjamin Chen, Chairman & CEO of Mochila. 'The redesign will help amplify the strong voice of its editorial and optimize the reader experience.'

'Independent nonprofit news services based on the Internet clearly have a major role in the future delivery of news,' said Rita Henley Jensen, Founder and Editor in Chief of Women's eNews. 'We are proud we were up and running early - we launched in 2000 - and Mochila's new design will maintain our status as a cutting edge Internet site.'

Mochila also will be assisting Women's eNews in syndication and placement of premium online sponsorship and advertising opportunities.

About Women's eNews
Women's eNews is the definitive source of substantive news - unavailable anywhere else - covering issues of particular concern to women and providing women's perspectives on public policy. It enhances women's ability to define their own lives and to participate fully in every sector of human endeavor. Go to WomensEnews.org for more information.

About Mochila
Founded in 2001, Mochila has forged partnerships with hundreds of the largest and most powerful media companies in the world. The Mochila network of sites uses a proprietary technology platform that meets the unique needs of content owners, publishers, and advertisers. Partners include The Associated Press, Reuters, AFP, Getty, WENN, Gannett, Tribune Company, Belo Corporation, Media General, Scripps, Investor's Business Daily, AMI, Rodale, IDG, Hearst Corporation, Greenspun Media Group, MSNBC, CNET, AnchorFree and Topix. The world's largest content syndication network powered by an ad-based distribution model, Mochila helps content owners reach new markets, publishers build businesses, and advertisers reach highly engaged, quality audiences. In addition to its own ad sales team, Mochila has partnerships with a number of the world's leading ad net works as well as the sales teams of participating publishers. Mochila has operations in New York, San Francisco, Los Angeles and Carlsbad, Calif. For more information, visit Mochila.com.

Press Contacts:

Women's eNews:
Rita Henley Jensen
212-244-1747

Mochila:
Lisa Granatstein
212-587-5385


Media Contact:
Mochila, Inc.
Lisa Granatstein
212.587.5385

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