OCM Launches Diversity Program to Serve Minority Automotive Dealerships

PRWeb

November 10, 2009

- OCMUSA (Online Customer Management USA), a business management solutions company, has tapped into the Automotive Dealership industry by designing a Dealer Diversity Program. It serves the needs of minority owned dealerships to assist them in creating a strong customer foundation.



The Customer Relationship Management product assists the dealership owner in creating a solid data-base to manage and monitor customers and their habits. It can greatly increase sales while providing an inexpensive method for the owner.

'Through trial and error, we have designed a system that can not only monitor dealership foot traffic, but also a product that can improve staff productivity,' said Paul DeMoret, Operations Manager at OCMUSA. 'We have taken into consideration the needs of a dealership that may not have a corporate support structure, by creating a product that will allow the owner to run the business just as efficiently.'

Improving staff productivity is a big challenge for minority owned dealerships. Due to budgets and lot size, staff numbers may be minimal. With OCM's organizational structure, it provides features that save time and money.

Some of the OCM features and benefits are:

- Complete access from any PC in any location
- FTC safe guard for compliancy with telemarketing
- Service module: integrated with DMS, Service, sales & Inventory.
- An easy to use call priorities list for appointment confirmation, follow-up calls and missed appointment calls
- Bulk mail features for email and snail-mail

OCMUSA was founded in 1996 by CEO and President Dave Peterson. The company provides affordable web-based software products that serve marketing segments at home and abroad.

'It is our intent to provide products that are efficient and cost-effective." DeMoret said. 'The OCM product is there to serve the needs of minority owned dealerships, and the Dealer Diversity Program provides outstanding customer support."

For questions, or more information about OCMUSA and the products they offer, their website is:

http://www.ocmusa.com


Media Contact:
OAC, LLC
Paul DeMoret
888-481-3727

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