DealerTrend Receives Automotive Industry Innovation Award

PRWeb

November 16, 2009

DealerTrend, Inc. has been awarded the 2009 ASMA (Automotive Search Marketing Architecture) Industry Innovation Award for developing a winning website platform technology in Automotive Search Engine Optimization . The 2009 study reviewed and evaluated the top 34 website providers on their automotive platforms and integrated search marketing tools. DealerTrend was recognized for its innovative technology that allows on-the-fly changes to themes and car detail page layouts, while adding dynamically indexable dealer inventory to websites, microsites and blogs. "When consumers do a Google search for a vehicle," says Rob Avery, CEO of DealerTrend, "a dealer using this technology now has the ability to own the first page - and the second, and the third." Brian Pasch, CEO of Pasch Consulting Group, the firm underwriting the 2009 ASMA Study says, "We are not aware of any other automotive website technology that can change the overall skin at the touch of a button, or empower stand alone microsites and blogs with current dealer inventory." Pasch continues, "DealerTrend is leading the retail automotive field in both innovation and technological prowess." DealerTrend also received a perfect score on the ASMA SEO Checklist. "We've built our products for dealers using SEO as a forethought, not an afterthought like so many others," says Avery. "We've been utilizing this technique since 2004 when we were the first web marketing company to educate auto retailers on its benefits." About DealerTrend: DealerTrend, Inc. based in Reno, Nevada is a marketing and technology company providing auto retailers with highly effective car dealership websites , search engine optimization, and cutting edge Web 2.0 solutions to maximize lead generation and eMarketing programs. For more information call 775-329-8882, or schedule a live demonstration here or email us at info(at)dealertrend(dot)com.

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