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YuMe News

News on YuMe continually updated from thousands of sources around the net.

9 hrs ago | Business Wire

YuMe to Report Second Quarter Financial Results on August 13

Investors may access the live call by dialing 201-0168 or 788-4901. A replay will be available through Wednesday, August 20 at 859-2056 or 537-3406.

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13 hrs ago | Mobile Marketer

Applebee's consistent, interactive video experience across screens drives sales lift

A recent Applebee's campaign exemplifies mobile video's potential to build brand and drive sales when it is used as part of an interactive, consistent experience across devices, with the chain experiencing a 5 percent sales jump during the first week of the effort.

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Related Topix: Life, Food, Dining, Startups, Facebook, Social Software

Tue Jul 22, 2014

Business Wire

YuMe Launches Ngage, the First Multi-Screen Interactive Video Ad Unit

The Ngage series is comprised of an extensive set of multi-screen video ad units for connected TV, tablet, smartphone, and PC.

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Fri Jul 18, 2014

SiliconValley.com

Biz Break: Playing it safe pays off for TubeMogul IPO

TubeMogul CEO Brett Wilson, center, celebrates as the Emeryville company began trading on the Nasdaq Stock Market on Friday, July 18, 2014.

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Related Topix: TubeMogul, Financial Markets, Advanced Micro Devices, Startups, San Mateo County, CA, Redwood City, CA

Sys-Con Media

YuMe Selects Nielsen Catalina Solutions to Marry Consumer Packaged...

Nielsen Catalina Solutions , a leader in data-driven marketing, integrates actual retail sales with media exposure in a single-source dataset, enabling CPG marketers and agencies to optimize advertising performance to maximize their return on ad spend.

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Related Topix: Marketing

Mon Jul 07, 2014

Seeking Alpha

Circumstances At YuMe Signal An Imminent Takeover And 200% Potential Upside

Amidst a rapidly consolidating ad tech market, YuMe files an amended Annual Report on June 23 that contains "change in control" provisions" regarding YuMe named executive compensation.

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Related Topix: Netopia, Computers, Google, Startups, WebMD, BrightRoll, AOL

Mon Jun 30, 2014

Sys-Con Media

YuMe Has 20/20 Vision When It Comes to Video Viewability

YuMe, Inc . , a leading provider of digital video brand advertising solutions, has strengthened its ad visibility product through a partnership with Moat, Inc ., a leading MRC-accredited brand intelligence and analytics company.

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