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YuMe News

News on YuMe continually updated from thousands of sources around the net.

Tuesday Sep 9 | Business Wire

The Latest Frontier in Cross-Screen Digital Video Research: Hispanics

Drawing on Interpret data, YuMe and SMG Multicultural survey finds US Hispanics are an emerging force in digital video interaction )--YuMe, Inc. , a leading provider of digital video brand advertising solutions, partnered with SMG Multicultural to develop survey data from Interpret, around US Hispanic media consumption trends. Results showed US Hispanic device ownership skews higher than the non-Hispanic US audience on a full range of connected devices, including smartphone, tablet, OTT, laptop, and smart TV, while leading the market in multi-tasking and mobile content consumption.

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Related Topix: Life, Interracial,Multiracial, Multiethnic, and Multicultural, Interpret

Wed Sep 03, 2014

Beet.TV

YuMe Focuses on Traffic Quality, Fraud Education

One of the best ways to combat online ad fraud is to understand the numbers. Online video ad platform YuMe said the issue of viewability is vital in the battle, and ad tech vendors need to be able to report accurately on whether ads were seen, says Jayant Kadambi, Co-Founder and CEO of YuMe , in an interview with Beet.TV.

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Related Topix: Internet, Science / Technology, Marketing, Europe, World News, United Kingdom, Starcom MediaVest Group, Advertising, Twitter

Tue Sep 02, 2014

Freshnews

YuMe to Present at Upcoming Investor Conferences

YuMe, Inc. is a leading provider of digital video brand advertising solutions. Its proprietary data science-driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices.

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Related Topix: Social Software

Tue Aug 19, 2014

Adweek

Online Ad Firms' Stocks Slump Despite Revenue Gains

Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to climb 25 percent this year, according to eMarketer, and will represent 39 percent of total ad spending in the U.S. Some of the young, publicly traded companies that are ... (more)

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Related Topix: Advertising, eMarketer, Millennial Media

Mon Aug 18, 2014

Wall Street Journal

Online Ad Firms Fight Losses

Marketers are spending more money on Internet advertising than ever before. But so far, that isn't trickling down to the bottom lines of most of the young publicly traded online ad firms whose stock prices have tumbled in recent months.

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Related Topix: Advertising, eMarketer

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