Tuesday Sep 9
The Latest Frontier in Cross-Screen Digital Video Research: Hispanics
Drawing on Interpret data, YuMe and SMG Multicultural survey finds US Hispanics are an emerging force in digital video interaction )--YuMe, Inc. , a leading provider of digital video brand advertising solutions, partnered with SMG Multicultural to develop survey data from Interpret, around US Hispanic media consumption trends. Results showed US Hispanic device ownership skews higher than the non-Hispanic US audience on a full range of connected devices, including smartphone, tablet, OTT, laptop, and smart TV, while leading the market in multi-tasking and mobile content consumption.
YuMe Focuses on Traffic Quality, Fraud Education
One of the best ways to combat online ad fraud is to understand the numbers. Online video ad platform YuMe said the issue of viewability is vital in the battle, and ad tech vendors need to be able to report accurately on whether ads were seen, says Jayant Kadambi, Co-Founder and CEO of YuMe , in an interview with Beet.TV.
YuMe to Present at Upcoming Investor Conferences
YuMe, Inc. is a leading provider of digital video brand advertising solutions. Its proprietary data science-driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices.
Online Ad Firms' Stocks Slump Despite Revenue Gains
Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to climb 25 percent this year, according to eMarketer, and will represent 39 percent of total ad spending in the U.S. Some of the young, publicly traded companies that are ... (more)
Wall Street Journal
Online Ad Firms Fight Losses
Marketers are spending more money on Internet advertising than ever before. But so far, that isn't trickling down to the bottom lines of most of the young publicly traded online ad firms whose stock prices have tumbled in recent months.