Apr 9, 2013
YuMe Service Helps Publishers Segment Inventory, Video Ad Targeting
Video consumed across multiple devices continues to connect audiences, but puts a burden on publishers to analyze consumer behavior when targeting ads across screens.
Video Player Targeting Capabilities Enhance YuMe's Scalable Video Ad...
REDWOOD CITY, CA, Apr 08, 2013 -- YuMe, a leading independent provider of digital video brand advertising solutions, is now offering player targeting and reporting capabilities on its publisher platform across all screens.
Brand safety focus of YuMe update
The index values take into account brand safety violations so that sites which could be potentially harmful to a brand will have lower list values.
Broadcasting & Cable
Next TV: Monetization Still a 'Train Wreck,' But Shows Signs of Clearing
New York -- A cross-section of new-TV platform experts both lamented the "train wreck" of the landscape in terms of monetization and expressed great optimism about the leaps technology will take in coming years.