Tuesday Aug 19
Online Ad Firms' Stocks Slump Despite Revenue Gains
Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to climb 25 percent this year, according to eMarketer, and will represent 39 percent of total ad spending in the U.S. Some of the young, publicly traded companies that are ... (more)
Wall Street Journal
Online Ad Firms Fight Losses
Marketers are spending more money on Internet advertising than ever before. But so far, that isn't trickling down to the bottom lines of most of the young publicly traded online ad firms whose stock prices have tumbled in recent months.
YuMe Reports Second Quarter 2014 Financial Results
Financial highlights include: Net loss of $2.6 million, or $0.08 per diluted share, compared to $1.1 million, or $0.23 per diluted share, in Q2 2013; "The second quarter completed a successful first half of the year, and included solid financial performance and our first agency trading desk relationship for our Video Reach programmatic offering," ... (more)
YuMe Lands Eric Bozinny as Its Network Quality Director
YuMe, Inc. , a leading provider of digital video brand advertising solutions, has appointed advertising fraud prevention specialist Eric Bozinny, as its Network Quality Director.
Multi-Screen Ad Unit by YuMe Powers Applebee's Unified Video Campaign
YuMe , a digital video brand advertising technology company has just launched Ngage, an interactive ad unit that easily embeds interactive content around video ads.