YuMe News

Video consumed across multiple devices continues to connect audiences, but puts a burden on publishers to analyze consumer behavior when targeting ads across screens.

REDWOOD CITY, CA, Apr 08, 2013 -- YuMe, a leading independent provider of digital video brand advertising solutions, is now offering player targeting and reporting capabilities on its publisher platform across all screens.

The index values take into account brand safety violations so that sites which could be potentially harmful to a brand will have lower list values.

New York -- A cross-section of new-TV platform experts both lamented the "train wreck" of the landscape in terms of monetization and expressed great optimism about the leaps technology will take in coming years.