Young and Rubicam News

Irony is a subtle, sharp tool in any creative endeavor and judging by their recent work, Young and Rubicam Lisbon understand this well.

Advertising agency Young & Rubicam, part of the giant WPP group, has signed what is claimed to be the world's largest cloud storage deal a 25,000-seat contract with Egnyte, a specialist provider of hybrid cloud storage.

THE firm behind the crass Falklands ad also shot a crude anti-British movie there - with a four-letter word in the title.

A controversial Argentinian television advert showing an Olympic hopeful training on a British war memorial in the Falklands has been condemned by the agency behind it.

An ad to raise the profile of Argentine Olympian Fernando Zylberberg has been criticised for showing the athlete doing step-ups on a British war memorial.

The Spark Plug initiative is an attempt by agencies such as NY-based Young & Rubicam to harness the innovation of the digital realm, thus corralling talent away from potential Silicon Valley suitors.A Yoni Bloch , an Israeli rock star who runs Interlude , a startup which makes videos interactive on the web, is working with Y&R to expand their ... (more)

Young & Rubicam is seeding its offices with representatives of seven digital innovation startups, a part of an initiative called Spark Plug.

In terms of advertising, it's difficult to best Young and Rubicam . Founded in 1923 by John Orr Young and Raymond Rubicam in New York City, the agency has been setting advertising standards for close to a century.