VW plans major World Cup ad push to counter Hyundai
Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai.
Trending on the Topix Network
Thu Apr 17, 2014
O.C. bookstore owner remembers meeting Garcia Marquez
Bookstore owner Rueben Martinez, who runs Librera Martinez de Chapman University in Santa Ana, met Colombian author Gabriel Garca Mrquez about 10 years ago.
Zacks Upgrades Entravision Communication to "Outperform"
The firm currently has a $7.50 price objective on the stock. Zacks 's target price points to a potential upside of 30.21% from the company's current price.
Wed Apr 16, 2014
It's highly unlikely - unless both decide simultaneously that they're presidential timber - but we would pay money to see Ted Cruz and Dan Patrick go head to head in a debate.
Tue Apr 15, 2014
Opera Taps Hunt For Hispanic Mobile Reach
Mobile ad platform Opera Mediaworks is boosting its reach among U.S. Hispanics through the integration of Hunt Mobile Ads, a mobile ad network focused on Latin America that also reaches U.S. Hispanics through a number of premium publishers.
Wed Apr 09, 2014
NBC Scores Tuesday Night Ratings Win, But Three of Its Shows Hit Lows
Even on a night when three of its shows hit low ratings marks -- two series lows and a season low -- NBC came out with a win for prime time Tuesday night, based on Nielsen overnights for the key 18-49 demo.
Tue Apr 08, 2014
CBS dominant in ratings with music awards, finale
A country music awards show, a series finale and the network's usually sturdy regular schedule led CBS to a dominant performance in the weekly television ratings competition.
IAB exec: Millennial Hispanics will fuel next-generation mobile marketing
Univision and Interactive Advertising Bureau executives at the 2014 IAB Mobile Marketplace gave a sneak peek at some new research that could unlock marketing opportunities with millennial Hispanics.
Fri Apr 04, 2014
Univision Consolidates Programming, Lays Off Radio Staffers
Univision Communications is laying off dozens of employees at radio stations across the U.S. as part of an initiative to consolidate programming responsibilities, which will be handled by a corporate programming teams working out of Los Angeles, San Antonio, and Miami.
Paper: Univision Preparing For IPO
The L.A. Times is reporting that "dozens" of people were let go by Univision this week as the company looks to reduce expenses eyeing a public offering either late 2014 or early 2015.
Thu Apr 03, 2014
Two New Broadcast Channels Set to Launch This Summer
Plans are under way to launch two new broadcast channels this summer, with a veteran TV executive spearheading the operation.
Reaching Latinos: Media vies for a winning formula
Reaching the nation's 55 million Latinos has become gospel for mainstream media giants, but capturing this fast-growing, mostly U.S.-born audience is proving tricky to networks and websites.
Wed Apr 02, 2014
Univision Communications Inc. Partners with United Nations Foundation ...
Univision Communications Inc. , the leading media company serving Hispanic America, and the United Nations Foundation, an international non-profit organization dedicated to helping support the UN in addressing the worlds most pressing problems, announced that they have partnered to launch a groundbreaking initiative aimed at increasing awareness ... (more)
Todobebe currently serves a large online user community that includes approximately 200,000 Facebook followers, and is well-positioned as a leading multimedia platform in this area.
Tue Apr 01, 2014
NBCU, Telemundo Partner for Access Hollywood Segment
NBCUniversal is partnering with Telemundo, an NBCU property, to deliver entertainment news content to the U.S. Hispanic audience through branded "Access Hollywood" segments on Telemundo's "Al Rojo Vivo con Mara Celeste."
Tue Mar 25, 2014
Entravision Appoints Hilda Garcia to Vice President of Multimedia Content and Community Development
Her responsibilities include the management and development of multimedia content and alignment of digital initiatives across the company's platform.
Mon Mar 24, 2014
Silicon Alley Insider
Abc News President Ben Sherwood Replacing Anne Sweeney As Head Of Disney-Abc TV
There was much speculation as to who would replace Anne Sweeney as Disney/ABC Television Group President when she announced her departure to pursue TV directing earlier this month.
Sun Mar 23, 2014
The Washington Post
Even while overseas, the Obamas urge Americans to get covered
The Obamas are both overseas, but they're still promoting the Affordable Care Act.