TRUSTe News

A T he Internet has long grappled with the issue of consumer privacy. In the fourth article of an eight-part series, Digiday examines the issue of "Redefining Privacy." The series is made possible through the sponsorship of Truste , a provider of online privacy services.

The Internet has long grappled with the issue of consumer privacy. A celebrated feature of the Web has been its ability to personalize, including the ads.

TRUSTe, the leading global privacy management solutions provider, and BrightTag, a technology platform provider for the digital marketing industry, today announced a technology partnership to expand the TRUSTe EU Privacy Management Suite .

Mobile marketers need to get in front of the privacy concerns being expressed by regulators in order to ensure legislation is not passed that might be bad for consumers as well as themselves, according to a Merkle executive who participated in a Mobile Marketer webinar yesterday.