Scanbuy News

Android still leads the pack as the operating system with the most mobile bar code scans, but Apple is on its heels with a 45 percent market share, according to a new study from Scanbuy.

Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question." New York - Scans of quick response barcodes on printed materials are rising dramatically, with 13 million mobile device scans in the first quarter of this year, an increase of 157% over the same period a year ... (more)

Jamba Juice is placing QR codes on its in-store signage to not only increase its email database, but also encourage consumers to receive exclusive offers and discounts by becoming an insider.

Fast food giant KFC has placed QR codes on its soft drink cups that aim to engage consumers and let them vie for a chance to win hundreds of prizes given away every hour.