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News on PubMatic continually updated from thousands of sources around the net.

Friday Mar 28 | Re/code

Programmatic Is Eating the (Advertising) World

In 2011, renowned entrepreneur and investor Marc Andreessen famously wrote , "Software is eating the world."

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Related Topix: Computers

Wed Mar 05, 2014

CRM Daily

Online Video Advertising: A Tale of Two Markets

According to the CEOs of several mobile ad start-ups, the online video ad business is bifurcating into two markets: one for high-end, long-form content, the other for shorter web videos paired with less lucrative ads.

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Related Topix: Computers

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