Wednesday Mar 5
Online Video Advertising: A Tale of Two Markets
According to the CEOs of several mobile ad start-ups, the online video ad business is bifurcating into two markets: one for high-end, long-form content, the other for shorter web videos paired with less lucrative ads.
PubMatic Works with Advance Digital on Multi-Screen Solutions, Appoints Terri Walter as CMO
PubMatic, the programmatic advertising platform company for leading publishers, today announced that Advance Digital is taking a major step forward and leveraging market efficiencies by expanding its cross-platform programmatic strategy beyond display to include mobile, tablet and video.
Ad tech business Pubmatic has $1B IPO plans
Pubmatic, which provides a real-time ad bidding platform, reportedly has filed confidential plans to go public at a $1 billion valuation.
PubMatic Appoints Terri Walter as Chief Marketing Officer
Walter will lead worldwide marketing programs that capitalize on PubMatic's innovative cross-screen capabilities and consultative offerings.
PubMatic Raises $13M; Facebook Versus Twitter
Sell-side platform PubMatic raised $13 million, according to Re/code, to aid its expansion internationally and to improve its platform.