Nielsen Kicks off Final Pre-Launch Test of Mobile Ad Measurement Solution
BrightRoll and TubeMogul , two of the largest video ad platforms in the digital space, will participate.
Trending on the Topix Network
Wed Apr 16, 2014
The Advertising Research Foundation Adds to Management Ranks With Industry Pros
"Our industry is changing and change demands a new skill set -- thought leaders who are both experienced and agile; inquisitive and action-oriented," said Gayle Fuguitt, CEO & President of the ARF.
Tue Apr 15, 2014
'LIVE' Up Week to Week and Year to Year in Total Viewers
During the week of March 31, 2014, "LIVE with Kelly and Michael" ran in a near tie with "Dr. Phil" as the week's No.
Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen's Amit Seth
While planning tools like Nielsen's OCR allows TV ad buyers to identify online audiences to match TV buys, which are primarily for "make goods," there are strong headwinds against changing the way that TV ads are sold via upfronts and other conventional means, explains Amit Seth, Global EVP of Global Media Products at Nielsen.
Mon Apr 14, 2014
MTV Movie Awards, Game Of Thrones, Mad Men Top Nielsen Twitter Ratings
The return of Don Draper, a surprise death, and a shirtless Zac Efron had fans of Mad Men, Game of Thrones , and the MTV Movie Awards dominating Twitter last week.
Sat Apr 12, 2014
Salt Lake Tribune
Plans for the weekend: Jeselnik's raw comedy
Game starts at 7 p.m. Tickets available at Smith's Tix. a The Utah Symphony performs works by Mozart, Bernstein and Nielsen, tonight and Saturday at Abravanel Hall, 123 W. South Temple, Salt Lake City.
Al Jazeera America’s ratings struggle leads to layoffs
Cable channel Al Jazeera America, which launched less than a year ago, is slashing expenses and laying off staff as it struggles to gain a foothold in the US.
National Public Radio
So You Need A Celebrity Book. Who Ya Gonna Call? Ghostwriters
But ghostwriters don't mind the anonymity. You might not notice their names on their book covers - and sometimes they're not named at all.
Thu Apr 10, 2014
Press release distribution, EDGAR filing, XBRL, regulatory filings
Gilead anuncia resultados de Fase 2 de dos regmenes basados en sofosbuvir totalmente orales en fase de investigacin para el tratamiento de la hepatitis C crnica )--Gilead Sciences, Inc. ha anunciado los datos de dos estudios de Fase 2 que evaluan regimenes totalmente orales en fase de investigacion que contienen el inh... )--Law office of Brodsky & ... (more)
Nielsen to Report First Quarter 2014 Results on April 24, 2014
The Company will host a conference call to discuss its results at 8:30 a.m. Eastern Time on that date.
Younger people are watching soap as DOOL and GH gain viewers
Variety.com has reported that ratings have been showing an increase in younger viewers for Days Of Our Lives and General Hospital.
Wed Apr 09, 2014
Eric Church announces new 2014 world tour
Country singer Eric Church on Wednesday zoomed past the competition to the top of the weekly Billboard 200 album chart with the best opening sales week of the year.
ABC's 'Nashville' Shoots For Ratings Boost...
The struggling drama has an imminent three-city concert tour and fourth soundtrack as ABC hopes to convert listeners into viewers Just two months ago, the hourlong soap set in country music's epicenter appeared destined for cancelation - according to a source, crew members were informed they should look for work come May. Season-two ratings have ... (more)
FX Boss Promises Americans Renewal, Bets Big on Fargo
Fans of the FX drama The Americans may not have to wait much longer for good news about the show's future.
The World's Most Reputable Companies
You're at the grocery store picking up a box of penne and as you reach for the blue Barilla box, you remember that the company's chairman, Guido Barilla, told an Italian radio show last year , "I would never do [a commercial] with a homosexual family.
Cruise Industry Continues to Battle Unfavorable Tides
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Tue Apr 08, 2014
The Times Bulletin
CBS dominant in ratings with music awards, finale
In this April 7, 2013 file photo, singer George Strait performs at the 48th Annual Academy of Country Music Awards at the MGM Grand Garden Arena in Las Vegas.
WZVN-TV Fort Myers
Nielsen's top programs for March 31-April 6
Jurors have reached a verdict in the trial of an Arizona woman accused of fatally beating her husband with a hammer in 2009.
Live with Kelly and Michael Beats 'Ellen' by 12%
During the week of March 24, 2014, "LIVE with Kelly and Michael" ran neck-and-neck with "Dr. Phil" as the week's No.
Mon Apr 07, 2014
NBC executive predicts first win in a decade in key U.S. age group
Longtime ratings laggard NBC is expected to win this season's broadcast TV ratings race in the age group most prized by advertisers, 18 to 49, for the first time in a decade, NBC Universal Chief Executive Steve Burke said on Monday.