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Marketo News

News on Marketo continually updated from thousands of sources around the net.

3 hrs ago | Search Engine Journal

Uncover Google Not Provided Data: An Interview with Chris Adams

In a recent interview from Marketo's Marketing Nation Summit in downtown San Francisco, Murray Newlands talks with gShift Labs ' Chris Adams about how to uncover Google's not provided data and the benefits that can have for online publishers and advertisers.

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Related Topix: Marketing, Emerging Technology, Search Engines, Startups

Fri Apr 18, 2014

Search Engine Journal

Taking a Look at Retargeting in 2014: An Interview with David Karel

Retargeting is one of the most effective cross-channel strategies in 2014, which is probably why it was such a popular topic of conversation at the recent Marketing Nation Summit in San Francisco.

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Related Topix: Marketing, Startups, Bizo

TechCrunch

With $4.6M In New Funding, Preact Helps Software Companies Keep Customers Happy

Startup Preact is officially launching today with a product that it says can help companies increase customer spending and reduce churn.

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Related Topix: Startups

Wed Apr 16, 2014

E-Commerce Times

Marketo's Show

Hillary Clinton and GE's Beth Comstock headlined a very popular Marketo Marketing Summit last week.

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Related Topix: Marketing, Startups, Hillary Clinton, US Politics, US News

VentureBeat

New marketing automation rankings: Enterprise usability still sucks

Crowdsourcing software review company TrustRadius revealed its latest marketing automation ranking and buyers' guide today, and here's the consensus: Software for the enterprise still lacks the appeal of consumer versions.

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Related Topix: Marketing, HubSpot, Startups, Aster Data Systems, Phase Forward, Project Insight, Software

CMSWire

Is Marketo the Next Acquisition Target?

Despite what seems like one acquisition after the next in the marketing automation space and the fact many analysts consider Marketo a likely buyout target in the group, the cloud-based solutions provider remains independent.

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Related Topix: Startups, Marketing

Mon Apr 14, 2014

Re/code

Cloud Shares Have Fallen 26 Percent in Six Weeks. Don't Panic.

Don't look now, but suddenly the business of running software in the cloud doesn't look like as good an investment as it did as recently as six weeks ago.

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Related Topix: Startups, Bessemer Venture Partners, Social Software, Tableau Software

Fri Apr 11, 2014

DM News

The Time for the Customer Is Now

Marketo's Jon Miller is excited about the future. The One-to-One Future , that is-as predicted by Don Peppers and Martha Rogers, Ph.D., in their seminal 1993 bestseller.

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Related Topix: Startups, Marketing

The Post-Standard

Hillary Clinton edges closer to announcing presidential run in 2016

Former Secretary of State Hillary Clinton gestures while delivering the keynote address Tuesday at Marketo's 2014 Marketing Nation Summit in San Francisco.

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Related Topix: Clinton, NY, Hillary Clinton, US Politics, US News, Marketing, Startups

Thu Apr 10, 2014

DM Review

Digital Marketing Leads Digital Business

It is difficult to translate a software development methodology to data warehousing, but it can be done.

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Related Topix: Marketing, Startups

Sys-Con Media

SmartBear Software Earns 2nd Straight Revvie Award from Marketo

SmartBear Software , the leading provider of software quality and performance management tools, was honored with a 2014 Revvie Award by Marketo, Inc. , the leading provider of marketing software, for the Most Creative Integrated Marketing Campaign - B2B.

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Related Topix: Startups, Marketing, San Francisco, CA

Wed Apr 09, 2014

Inside Bay Area

Hillary Clinton blasts Putin, discusses 2016 in San Francisco

The world must contain Russia's expansionism by withdrawing investments, finding other sources of oil and condemning its illegal annexation of Crimea, former U.S. Secretary of State Hillary Clinton said Tuesday.

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Related Topix: Hillary Clinton, US Politics, US News, Marketing, Startups, Vladimir Putin

ECNmag

Clinton urges tech leaders to invest in training

Hillary Rodham Clinton said Tuesday that if Silicon Valley executives want to persuade Congress to let them hire more high-skilled professionals from abroad, they would have a better case if they also funded college-based training programs for U.S. workers.

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Related Topix: Immigration Reform, Hillary Clinton, US Politics, US News, Marketing, San Francisco, CA, Twitter, Startups

Adotas

Marketo and AcxiomA Partner to Bridge the Gap Between Anonymous...

S AN MATEO, Calif., and LITTLE ROCK, Ark., April 8, 2014 - Marketo Inc. , the leading provider of marketing software, and Acxiom , an enterprise data, analytics and software-as-a-service company, today announced a strategic partnership designed to help marketers utilize advanced data insights to tailor marketing content and offers throughout a ... (more)

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Related Topix: Startups, Marketing, Acxiom, Computers, Advertising, Recreation, Curves International

Seattle Post-Intelligencer

Clinton urges tech leaders to invest in training

Former Secretary of State Hillary Rodham Clinton gestures before delivering the keynote address at Marketo's 2014 Marketing Nation Summit Tuesday, April 8, 2014, in San Francisco.

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Related Topix: Startups, Marketing, Hillary Clinton, US Politics, US News, San Francisco, CA, Immigration Reform

Forbes.com

Marketo Announces New Marketing Platform To Battle Oracle, Salesforce, Adobe

As marketing change agents increasingly use technology to better engage their buyers, the battle to be the preferred tech partner for marketers is heating up.

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Related Topix: Marketing, Startups, Salesforce

Tue Apr 08, 2014

CNET News.com

Hillary Clinton tells tech audience: I'm thinking of running for president

No, she didn't announce plans Tuesday to run in 2016. But Hillary Clinton -- today a private citizen, tomorrow, still anyone's guess -- took one step closer to making the news official.

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Related Topix: Hillary Clinton, US Politics, US News, Marketing, Startups

Adotas

Marketo and AcxiomA Partner to Bridge the Gap Between Anonymous...

S AN MATEO, Calif., and LITTLE ROCK, Ark., April 8, 2014 - Marketo Inc. , the leading provider of marketing software, and Acxiom , an enterprise data, analytics and software-as-a-service company, today announced a strategic partnership designed to help marketers utilize advanced data insights to tailor marketing content and offers throughout a ... (more)

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Related Topix: Startups, Marketing, Acxiom, Computers, Advertising, Recreation, Curves International

Hispanic Business

New Marketo Webhooks for DiscoverOrg Provide Real-Time Intelligence...

DiscoverOrg, a leading provider of information technology sales and marketing intelligence tools used by top IT vendors and a 2014 CODiE award winner, today announced the immediate availability of Marketo Webhooks for DiscoverOrg, a powerful new tool that will give IT companies actionable real-time data on customers and prospects while also ... (more)

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Related Topix: Startups, Marketing

Visalia Times-Delta

Hillary Clinton heads west for speaking tour

SAN FRANCISCO -- Hillary Rodham Clinton is kicking off a series of West Coast appearances this week with a keynote speech at a San Francisco conference for marketing professionals.

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Related Topix: Hillary Clinton, US Politics, San Francisco, CA, US News, Marketing, Startups

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