Tuesday Jul 8
Article: How Not to Annoy Grocery Shoppers via Mobile
While consumer packaged goods brands spend more of their digital ad dollars on desktop than they do on mobile, many say their mobile spend is increasing.
Article: Can Apps Help Streamline Mobile Travel Sales?
Smartphone purchases are on the rise in the travel industry: eMarketer forecasts that nearly 26 million US consumers will book travel via such a device this year.
JiWire Becomes NinthDecimal, Paves Programmatic Paths With WiFi Data
JiWire, a mobile advertising company most commonly known for serving ads over airport WiFi networks across the US, has rebranded as "NinthDecimal" and launched a mobile audience-targeting tool for pre-roll video ads.
JiWire Rebrands As NinthDecimal, Partners With TubeMogul To Support Mobile Video
Mobile ad platform JiWire on Monday announced it has rebranded as NinthDecimal. Additionally, the company has announced the launch of a tool meant to help mobile advertisers target audiences through pre-roll video.
JiWire Rebrands as NinthDecimal to Focus on Data Business
The company has rebranded as NinthDecimal as it looks to compete in an increasingly crowded mobile advertising technology sector by highlighting its data business.