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JiWire News

News on JiWire continually updated from thousands of sources around the net.

Wednesday Apr 9 | Street Fight

Will Mobile Ad Tech Consolidate? Not Yet, Says Verve CEO

In a blog post published last week, marketing analyst Greg Sterling asked whether the terms "local" and "location" have lost their luster as the semantic standard bearers for their industry.

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Related Topix: Marketing, Mobile Marketing, Startups, Sense Networks, Emerging Technology, Search Engines

Thu Apr 03, 2014

BizReport

Advertising Roundup: Improved local, video and targeting options

First, JiWire has released its new Location Graph, an audience mapping tool which integrates first and third party data with JiWire audience profiles, giving marketers a better understanding of their consumers.

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Related Topix: Startups, Mobile Marketing, ReachLocal, SiteScout

Thu Mar 27, 2014

MediaPost

Location Ad Firm xAD Snags ESPN Mobile Head Bayle

Michael Bayle, formerly vice president and general manager of ESPN Mobile, has joined mobile location ad platform xAd as senior vice president of strategic partnerships.

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Related Topix: Startups

Tue Mar 04, 2014

Econsultancy

Mobile search is a huge opportunity for restaurants: why are so few taking advantage?

More than any other industry, bars and restaurants are perfectly positioned to take advantage of the boom in smartphone use.

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Related Topix: Startups, Econsultancy, Life, Food, Dining

Tue Feb 25, 2014

EMarketer

Article: Customers Hungry for New Menu Items Seen in Mobile Ads

When choosing where to dine, it comes down to the menu, not the restaurant, according to a December 2013 study by JiWire .

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Related Topix: Dining, Startups

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