Wednesday Nov 20
JiWire: CPG brands finding mobile success
According to the new JiWire Mobile Audience Insights Report the mobile space is ripe for CPG brands, thanks to the new 'always on' mobile consumer.
Why Attribution Is the 'New Black' in Local Marketing
Advertising performance measurement has never been a simple process, but cross-platform consumer media usage, mobile, and advanced targeting technologies have made the process of linking ad engagement to a consumer purchase action even more challenging.
Daily: Google Introduces Offline Metric, McDonald's Tests Loyalty Program
Google Introduces Cross-Device and Offline Conversion Tracking Google clearly understands the value of measuring online-to-offline conversions and this morning the company introduced what it's calling "Estimated Total Conversions" for AdWords.
JiWire Rolls Out Attribution Product As Mobile Ad Market Zeros In On ROI
The conversation in the mobile advertising industry has shifted focus in recent months, moving away from targeting toward attribution and measuring return on investment as brands begin to invest meaningful spend in mobile and, in turn, expect results.
The Changing Face of Mobile Commerce/ Marketing; Stocks to Watch:
Investorideas.com staff: Investorideas.com, an investor research portal specializing in investing ideas in leading sectors including tech and mobile stocks, issues a news and trading alert for mobile commerce and mobile marketing stocks .