Wednesday Apr 9
Will Mobile Ad Tech Consolidate? Not Yet, Says Verve CEO
In a blog post published last week, marketing analyst Greg Sterling asked whether the terms "local" and "location" have lost their luster as the semantic standard bearers for their industry.
Advertising Roundup: Improved local, video and targeting options
First, JiWire has released its new Location Graph, an audience mapping tool which integrates first and third party data with JiWire audience profiles, giving marketers a better understanding of their consumers.
Location Ad Firm xAD Snags ESPN Mobile Head Bayle
Michael Bayle, formerly vice president and general manager of ESPN Mobile, has joined mobile location ad platform xAd as senior vice president of strategic partnerships.
Mobile search is a huge opportunity for restaurants: why are so few taking advantage?
More than any other industry, bars and restaurants are perfectly positioned to take advantage of the boom in smartphone use.
Article: Customers Hungry for New Menu Items Seen in Mobile Ads
When choosing where to dine, it comes down to the menu, not the restaurant, according to a December 2013 study by JiWire .