2 hrs ago | New York Times
Dockers Passes the Pants to a New Generation
FIRST, Justin Timberlake brought sexy back. Now, Dockers will try to bring khaki back.
McCann Erickson Closes an Office: Drip, Drip, Drip of Bad News Continues
McCann-Erickson is closing its Brisbane, Australia, office . In the grand scheme of things it's not a big deal - only 16 staff will be let go.
Avrett Free Ginsberg is no longer participating in Coty's review of global creative duties on its Sally Hansen, La Cross and N.Y.C. New York Color brands.
Media companies and mobile: Asia envy
Add media and marketing executives to the long list of constituents who wish North American mobile systems were more like those in Asia.
Spot the Recovery: Advertising Revenues May Be Showing Signs of Life
Spending on advertising is a lagging indicator for economic recovery. Companies tend to set their budgets on annual cycles, pegging their adspend to a percentage of sales.
The Jonas Brothers Promote Xbox 360
IT'S all in the family, Madison Avenue style: a product aimed at families is teaming up with a famous name in family entertainment for an elaborate effort fronted by one of the biggest family acts in music.
Finalists Emerge for VW Direct
Three agencies are preparing for final presentations in a review of direct marketing duties on Volkswagen of America's advertising account.
Universal McCann picks Hytner for Euro role
Universal McCann has ended its search for a European chief by appointing Jim Hytner to the role.
McCann Erickson out of running for Cadillac account
Cadillac has narrowed the list of agencies in the hunt for its national creative account, and McCann Erickson has not made the cut.
The secret media-buying revolution
There is a vast shortage of opportunities to expose advertising messages to actual potential customers Early participants in new online display marketplaces are finding steep discounts on highly targeted audiences -- but this is bound to change Going forward, premium publishers will get ultra-high eCPMs on highly targeted impressions of ...
Bayer HealthCare Picks Initiative
Bayer HealthCare has consolidated its U.S. media duties with Interpublic Group's Initiative after a review, according to sources.
Q3 declines don't tell digital story
Third-quarter earnings for the "big four" advertising holding companies were dismal year over year, yet experts queried by DMNews painted a rosier picture for digital advertising a ' because it shows ROI.
Lescarbeau, Nelson promoted at Carmichael Lynch
Mike Lescarbeau has added the title of CEO at Minneapolis ad agency Carmichael Lynch, 2A1 2 years after joining the Interpublic Group of Companies-owned agency in May 2007.
With an eye toward integrating its general-market and Hispanic creative, home furnishings giant Ikea has hired consultancy Pile + Co.
McCann Is Hemorrhaging Jobs and Clients, and CEO Dooner Needs to Name a Successor
McCann Erickson needs to win something to distract from the drumbeat of bad news coming out of the agency.
November 04, 2009 - Comments With the Q3 2009 earnings season in the rearview mirror, I can say my prediction was off the mark: The job situation at ad agencies is actually a lot worse than it looked before the U.S. holding companies made their earnings releases.
Holiday Inn Puts Global Advertising Account Into Review
Holiday Inn is conducting a review of its global creative advertising account, and four networks will make final presentations in a bid for the hotel chain's business next month, executives familiar with the matter said.
Snapshot Report ) has reported discouraging results for the third quarter 2009. Revenue fell to $1.43 billion from $1.74 billion in the third quarter of 2008, with an organic revenue decrease of 14.2% compared to the prior period.
Power Shifting at IPG as McCann's Domination Wanes
McCann Worldgroup accounts for around 40% of Interpublic's revenue -- as goes McCann so goes IPG, is an oft-used maxim on Madison Avenue -- and it's even been said that the real power at Interpublic lies with the CEO of that agency rather than the holding company.
IPG's Q3 Income, Revenue Tumble
Interpublic Group's net income in the third quarter fell by more than half compared to the same period last year, as revenue declined and severance costs related to layoffs grew.