Wednesday Mar 5
Native Ads 10x Better Than Mobile Banners: InMobi's Bengani
The so-called "native advertising" opportunity, which sees straight-up display ads replaced by sponsorships that look like content, may be young - but mobile ad network InMobi is moving aggressively in its direction.
Trending on the Topix Network
Mon Mar 03, 2014
Videology Has "Direct Integration" with Nielsen TV Data
Video ad tech company Videology expects the growth of programmatic solutions for buying and selling television inventory and has become "fully integrated" with Nielsen TV data to empower ad buyers, the company announce today .
Weekly App Updates Keep Users Live: Marmalade's Beckloff
"We know companies doing updates at least on a weekly basis just to keep you live," says Bruce Beckloff , corporate development head at Marmalade , a London agency whose technology helps developers deploy across multiple platform standards.
Treat Mobile Ads Like Episodes To Gain Insight: InMobi's Venkatesh
Some may say the ad business is like a soap opera these days - but InMobi thinks it should come in "episodes".
Fri Feb 28, 2014
IAB: 87 Percent of Moviegoers Go Mobile After Seeing Ads Elsewhere
Using smartphones at the movies may be a no-no. But other than that, mobiles are an integral part of the experience, from ticket sales to theater directions, a fact that movie and entertainment marketers would do well to heed.
'Human Algorithms' Key To App Success: InMobi's Bapna
If you want to understand apps, you need to understand app users. That's according to one mobile advertising technologist.
Tue Feb 25, 2014
HackerEarth attracts $500K
HackerEarth said Tuesday that it has received $500,000 in funding. The investors included Angelprime , a Bangalore-based seedA -stage fund and GSF Superangels .
Messaging Could Light Up Mobile Monetization: InMobi's Yu
WhatsApp's mega acquisition by Facebook should be welcomed as another pointer that mobile messaging could be a money-spinner, according to one mobile ad exec.
Mobile Changes Ad Buying Entirely with 10X Data: InMobi's Frisbie
We're not just in a "mobile-first" world when it comes to advertising, according to mobile ad network InMobi - smartphone adoption is changing the very nature of ad planning and buying.
Mon Feb 24, 2014
HackerEarth Raises $500K To Help Startups Find Great Programmers
HackerEarth , a Bangalore-based startup that helps other startups hire programmers through technical challenges , has raised $500,000 in seed funding from Angelprime incubator.
Thu Feb 20, 2014
M-commerce is saturating the globe
Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.
Wed Feb 19, 2014
InMobi Report Finds 83% of Consumers Plan to Conduct Mobile Commerce in Next 12
The 2014 report findings reiterate that mobile devices have become integral to everyday life, but moreover, that trust and reliance on mobile devices has increased and are expected to have a significant impact on mobile commerce in 2014.
The Daily Record
InMobi Launches Apponomics -- A Free Book to Help Developers Grow Their Mobile
The book is authored in conjunction with Peggy Anne Salz, a Gigaom Research mobile analyst, and chief analyst and founder of MobileGroove, a top 50-ranked influential destination providing editorial coverage and analysis regarding the mobile industry.
Tue Feb 18, 2014
Digital Game Developer
Industry Leaders to Discuss 2014 Mobile User Acquisition Strategies...
The Mobile UA Fellowship , the industry's largest network of mobile UA leaders, announced today that its Q1 meeting will take place March 17, after opening day of the Game Developers Conference in San Francisco.
Mon Feb 17, 2014
InMobi Global Reach Reaches 759 Million Monthly Active Users
According to a release, InMobi now reaches 759 million active users per month through their mobile devices, providing advertisers with the largest global reach, after .
Thu Feb 13, 2014
InMobi mobile ad network reach second only to Facebook
It's a younger company than Facebook, but InMobi, set up in 2007, claims that its mobile ad network now has 759 million active users per month across the 165 countries in which it operates.
Wed Feb 12, 2014
InMobi Global Reach Increases to 759 Million Monthly Active Users
InMobi, the world's largest independent mobile advertising company, today announced its network growth numbers for the period ending December 31, 2013.
Tue Feb 11, 2014
Silicon Alley Insider
Google Partners With comScore To Give DoubleClick Real-Time Ad Campaign Measurement
GOOGLE STRIKES DEAL WITH COMSCORE : Google will soon begin integrating comScore's Validated Campaign Essentials measurement into its DoubleClick ad business in order to boost advertisers' ability to track online ad campaigns in real time.
Mon Feb 10, 2014
InMobi Launches Interactive Video Ad Platform To Help Advertisers Boost Sales On Mobile
InMobi is making its biggest push so far in capturing a larger share of the $11.9 billion mobile advertising market, as it launches its new video ad platform today.