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iCrossing News

News on iCrossing continually updated from thousands of sources around the net.

Tuesday Apr 1 | AdWeek

ING Uses Ads to Get Its New Voya Name Out There

The company formerly known as ING Financial is rolling out ads that tout its new brand name - Voya Financial - and set the table for a new campaign later this year.

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Related Topix: Marketing, Advertising

Wed Feb 19, 2014

MediaPost

Altitude Marketing Eschews 50,000...

And here I thought it was always about the 50,000-foot view. But apparently, that kind of view is simply too much to handle for one agency, so they've lowered their sites and are shooting for the 30,000-foot view.

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Related Topix: Marketing, Medina, NY

Tue Jan 21, 2014

Sys-Con Media

iCrossing Earns Recognition From Two Independent Research Firms

Gartner, Inc. cited iCrossing as a "Leader" in its " Magic Quadrant for Global Digital Marketing Agencies " report, which evaluated 17 digital agencies across 15 criteria including innovation, marketing strategy and customer experience.

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Related Topix: Marketing, Consulting, Gartner, Forrester Research, Advertising

Brand Republic

ICrossing hires Proximity's Tim Bax as first creative director

ICrossing, the search agency, has hired Tim Bax, the former head of content at Proximity London, as its first creative director.

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Related Topix: Marketing

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