Tuesday Apr 1
ING Uses Ads to Get Its New Voya Name Out There
The company formerly known as ING Financial is rolling out ads that tout its new brand name - Voya Financial - and set the table for a new campaign later this year.
Altitude Marketing Eschews 50,000...
And here I thought it was always about the 50,000-foot view. But apparently, that kind of view is simply too much to handle for one agency, so they've lowered their sites and are shooting for the 30,000-foot view.
iCrossing Earns Recognition From Two Independent Research Firms
Gartner, Inc. cited iCrossing as a "Leader" in its " Magic Quadrant for Global Digital Marketing Agencies " report, which evaluated 17 digital agencies across 15 criteria including innovation, marketing strategy and customer experience.
ICrossing hires Proximity's Tim Bax as first creative director
ICrossing, the search agency, has hired Tim Bax, the former head of content at Proximity London, as its first creative director.