Harris Interactive News

Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research, powered by our science and technology, we assist clients in achieving business results.

With 9.5 percent of American workers unemployed and on the job hunt, you know exactly how you should feel about the job you have: ridiculously fortunate.

Fears about online security and personal information-not the current economic downturn-are the biggest drivers behind terminated online sales.

A new study from Harris Interactive says that television ads are considered the most helpful to Americans, while Internet banner ads are the most ignored by the public.

Pop quiz: You're in the middle of listening to a client presentation. Is it OK to sneak a peek at Blackberry to answer an e-mail? If you do it, odds are you'll be offending at least half the people in the room.

This story was written by Joseph Tartakoff. Online ads are often targeted, but that doesn't mean that people necessarily pay attention.

Harris Interactive conducted a survey in early June about what ad types people found helpful in making purchase decisions and what types of ads they ignored.

What country is the United States' biggest supplier of imported oil? If you answered Saudi Arabia, you're wrong.

One of the main purposes of advertising is to help consumers decide what products and services they should buy or use.

The downturn in the economy is affecting the role and spending strategies of IT organizations, according to a Harris Interactive survey commissioned by Microsoft.

The recent survey by Harris Interactive, which suggested that HD-DVD continues to be roughly as popular as Blu-ray, has met with some controversy over its methodology.

According to research* by Harris Interactive on behalf of the Adecco Group, the most serious threat to organizations in this recession may be the recession's end.

Eight out of 10 employees are concerned about changes their employers have made to their insurance coverage in the past year and how they will pay for these changes.

Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research, powered by our science and technology, we assist clients in achieving business results.

While many IT decision-makers say they have deployed virtualization, survey data show most had not yet utilized the technology in a disaster recovery situation.

Editor's Note: This story was written by Bob Difley and appeared on www.RV.net. Johnson Controls, a leading producer of lead-acid batteries for passenger cars and trucks, including batteries for hybrid vehicles, commissioned Harris Interactive to conduct a survey on Americans' attitudes toward buying a hybrid vehicle.

Winning the next-gen DVD format war turns out to be a bit like getting crowned "most popular stench." Blu-Ray may have overwhelmed the competition, but that doesn't mean folks plan to invite it into their home.

BLOGS The developers of the Blu-ray high-definition video format may have beat HD DVD on the technology, but both are losing the war for the hearts and minds of video consumers who look to cable, satellite and the Internet for video.

I have no plans to pick up a Blu-ray player anytime soon - and it looks like I'm not alone.

Though nearly half of US consumers now own a high definition TV , just one in ten say they own an HD DVD player and 7% own a Blu-ray player, according to a recent poll by Harris Interactive .