Goodby Silverstein and Partners News

Got Milk? is an advertisement campaign designed to help increase milk sales in the United States.

The California Milk Processor Board is picking on plant-based alternatives to milk in Goodby, Silverstein & Partners' latest work under its classic tagline for the dairy association.

San Francisco, a beleaguered market for industry creatives, is getting a vote of confidence from across the country: Mullen is opening a Bay Area talent hub to work on marketers at the agency's Boston headquarters as well as chip in on local Mountain View client Google, which is also handled out of Mullen's Boston and N.Y. offices.

How do you know when it is time to hire a copywriter, a.k.a one who writes text, or copy, for the purpose of marketing a product, business, person, opinion or idea? If you're a recruiter at Goodby Silverstein & Partners, you just know.

Saatchi & Saatchi has hired Rachel Lawlan, AKQA's head of planning, to an equivalent role and Matt Groves, from its sister agency Fallon, as the director of integration.

American Airlines' pilots union pressed its case Monday before the U.S. bankruptcy court, asking the judge not to abrogate its contract with the carrier and laying out its offers to cut costs that American had rebuffed leading up to the court hearing.

On a recent road trip with Matthew, my patience was tried as he peppered me with questions that I found exhausting to answer: "Who is Freddy Krueger? Is he a good guy or a bad guy? Does he have a girl friend? Where were you the first time you heard of him? How old was I when you last saw a picture of him?" I realize, however, how incredibly ... (more)

Mike Parker knows a thing or two about being a chief digital officer. He served as one of the first crop of them at Goodby Silverstein & Partners from 2007-2009. Parker then returned to Tribal DDB, where he'd worked for nearly seven years prior to Goodby, and worked for two and half years as co-president of North America.

Since 2009, ad industry execs in the know have figured out where to find pearls of wisdom on creativity, how to deal with clients and, of course, life itself.

Goodby, Silverstein and Partners recently put together a series of five ads for the Volkswagen Golf R32 that elegantly and humorously demonstrate the compact appeal of the German car giant.

Once again we compile the most senior, surprising and influential job moves in the UK from the past seven days.

Onsager-Birch joins Blue Hive, the pan-European venture between Ogilvy, Wunderman and Mindshare, later this month from Goodby, Silverstein & Partners in San Francisco, where she was a creative director.

IDEA : Guys who've just left college can fall into a rut when they start working.