Mar 10, 2012
Facebook Acquires GazeHawk; Green Dot Acquires Loopt
Every week, Mountain View makes news with technology developments, discoveries and sometimes controversies.
Facebook acquires staff behind webcam eye-tracking startup
Facebook is acquiring the team at webcam eye-tracking startup GazeHawk, but not its product and technology, GazeHawk said on Thursday.
Creative Ad Tech Firm Gazehawk Founders Moving To Facebook
Gazehawk founders are moving on Facebook. The company's technology was recently featured at the IAB's Annual Leadership Meeting for the insights its tech provides into the performance of creative - specifically its heat mapping technology to measure users' visual engagement with ads.