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Forrester Research News

News on Forrester Research (Ticker: FORR) continually updated from thousands of sources around the net.

10 hrs ago | Customer Interaction Solutions

Wyzowl web Video: Increase Conversions by up to 85%

SOUTHPORT, England, May 28, 2012 /PRNewswire via COMTEX/ -- Dr James McQuivey from Forrester Research said one minute of video was worth 1.8 million words.

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Related Topix: Marketing, Forrester Research, Advertising, Emerging Technology, Search Engines, Search Engine Optimization, Internet, Science / Technology

Sun May 27, 2012

Advanced-television.com

Analyst: Apple should introduce iHub

According to an analyst at Forrester Research, the first Apple TV won't really be a TV at all.

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Related Topix: Apple, Startups, Forrester Research, Advertising, Microsoft

ITWorld Canada

Microsoft's upgrade avalanche a challenge

Microsoft is in the midst of an unprecedented, massive upgrade cycle for its enterprise software products, a refresh wave that represents a major challenge for CIOs and IT managers responsible for charting their companies' technology strategy.

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Related Topix: Microsoft, Startups, CIO News, Forrester Research, Advertising, Marketing

Sat May 26, 2012

Austin American-Statesman

Expert: Businesses can no longer ignore social media

Community Briefing: Utility OKs contracts - for wastewater plant; Police foundation raises $10,000 at first event; District to dedicate band hall to former teacher Peter Kim has a message for businesses: Get on board with social media, or you're going to be left behind.

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Related Topix: Dachis Group, Austin, TX, Social Software, Forrester Research, Advertising, Marketing

Switched

Online Shopping: 6 Tips To Safeguard Your Devices

Online shopping is a great resource, but it's important to be mindful of security issues when making online purchases.

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Related Topix: eMarketer, Forrester Research, Advertising, Wireless, Emerging Technology

Fri May 25, 2012

Investor's Business Daily

Apple iTV out in '13 a " or not

Others aren't so sure. Forrester Research hopes it will instead come out with a new type of device.

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Related Topix: Apple, Startups, Forrester Research, Advertising, Financial Markets

WTAE-TV Pittsburgh

Ad-skipping DVR prompts fight for the future of TV

It turns out that consumers like the idea of watching TV shows with no other ads.

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MyFoxPhilly

Retailers Push for Online Sales Tax

Brick-and-mortar retailers, facing tough competition from internet merchants like Amazon.com, are launching a new effort to persuade a Congress full of tax-averse Republicans to authorize states to collect sales taxes for purchases from out-of-state online merchants.

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Related Topix: US News, Forrester Research, Advertising, US Politics, Orrin Hatch, US Senate, Republican

BetaNews

Over-allocation kills cloud savings

When it comes to the cloud and Amazon Web Services, IT administrators often buy far more than they need and fail to adjust to realities once they have a good understanding of their deployment's needs.

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Related Topix: Amazon, Forrester Research, Advertising

Clickz

Ratings and Reviews - A Foundation for Magical Community Marketing

The growth and influence of social media continues to impact nearly every brand and vertical market as consumers increasingly turn to fellow consumers to inform purchases rather than the brands themselves.

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Related Topix: Forrester Research, Advertising, Travel/Tourism, TripAdvisor, Social Software

Forbes.com

"Mobile Is Going To Crush Facebook"

Mobile is going to crush Facebook . The logic for Facebook's price decline is that they have a problem in mobile.

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Related Topix: Startups, Facebook, Forrester Research, Advertising, Kleiner Perkins Caufield and Byers, Financial Services, Kleiner Perkins Caufield & Byers, Investment Services, Google

Thu May 24, 2012

All Things Digital

My Other Phone Is a Phone

A new study from Forrester Research on technology adoption by urban Chinese consumers also illustrates the power of the mobile Internet in China.

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Related Topix: Forrester Research, Advertising, Science / Technology, Internet

IMedia Connection

Tablets are changing streaming media and you need to take advantage

With the release of the new iPad in March and increased Wi-Fi availability, the tablet adoption continues to grow.

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Related Topix: Ipad, iPod touch App, Science / Technology, iPad App, Twitter, iPhone and iPad App, iPhone App, Forrester Research, Advertising

Fortune

Forrester: Apple's new TV won't be a TV at all

James McQuivey, writing on his Forrester Research blog about Apple's widely anticipated entry into the full-fledged TV market, had me convinced.

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Related Topix: Forrester Research, Advertising, Apple, Startups

PR-inside.com

Ellen Carney & Scott Klososky to Keynote at Professional Insurance...

Chicago, IL - May 24, 2012 - Ellen Carney, Senior Analyst at Forrester Research, and Technology & Leadership Expert Scott Klososky will present keynote addresses at the Professional Insurance Marketing Association MidYear Meeting & Trade Show.

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Related Topix: Forrester Research, Advertising, Marketing, Santa Fe, NM, Sales

CNN

The problem with Microsoft trying to be Apple

Microsoft is aiming to do something wildly different to beat Apple . At the same time, Microsoft is also trying to copy a very successful business model to be Apple.

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Related Topix: Microsoft, Startups, Apple, iPod, iPhone

Wed May 23, 2012

Forbes.com

Four Steps To Engage Your Ultra-Connected Audience

This article is by Melissa Parrish, senior analyst at Forrester Research , serving interactive marketing professionals.

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Related Topix: Marketing, Forrester Research, Advertising, Mobile Marketing

CMSWire

DAM Lowdown: Picturepark Connects to SharePoint, a DAM Primer and a Webinar

SharePoint users can connect to their Picturepark DAM solution without leaving their application, a Forrester researcher looks at the future of DAM, a library science student shares a detailed DAM primer and North Plains and Xinet host a webinar tomorrow.

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Related Topix: Forrester Research, Advertising, Libraries

CNet News

Tablet power is in the platform

The handheld devices of various shapes and sizes will be in the hands of 34 percent of the U.S. population by 2016 , predicts James McQuivey, principal analyst at Forrester Research.

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Related Topix: Ipad, Science / Technology, Forrester Research, Advertising, Apple, Startups, Emerging Technology, Search Engines, Microsoft

InfoWorld

5 from Forrester: Rising and declining security technologies

Security technologies rise and fall in popularity, and Forrester Research in its TechRadar report puts its bets on five it thinks are in a growth mode and five it thinks are dying away.

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Related Topix: Forrester Research, Advertising

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