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Forrester Research News

News on Forrester Research (Ticker: FORR) continually updated from thousands of sources around the net.

Friday Apr 18 | Business Journal

Here's why Verastem chose Needham over Cambridge for its new headquarters

Verastem CEO Robert Forrester says the company's planned move to Needham from its current headquarters in Cambridge has as much to do with the changing nature of the company as with cheaper rent.

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Related Topix: Advertising, Biotech, Medicine, Avant Immunotherapeutics, Healthcare Industry, Celldex Therapeutics

Friday Apr 18 | ZDNet

Why infrastructure will drive tomorrow's retail store experience

Retailers are constantly seeking technologies to both bolster customer experience and increase efficiency.

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Related Topix: Advertising, Science / Technology, RFID News

Thu Apr 17, 2014

ComputerWorld

Enterprise who? Google says little about Apps, business cloud services in Q1 report

Google did little during its first-quarter earnings report to shush critics who say its Enterprise unit is a second-class citizen in its kingdom.

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Related Topix: Google, Startups, Widevine Technologies, CIO News, Forrester Research, Advertising, US Securities and Exchange Commission, Financial Services

Banker & Tradesman

JLL Named Leasing Agent For Cambridge Discovery Park

JLL has been named exclusive leasing agent for the 820,000-square-foot Cambridge Discovery Park being developed by The Bulfinch Cos.

Comment?

Related Topix: Forrester Research, Advertising

Adotas

IBM and Kenshoo Partner to Deliver Premium Search Marketing Solutions

Kenshoo , the global leader in predictive media optimization, today announced it will go to market with IBM to deliver search marketing campaign management solutions to clients, such as Bizgnition.

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Related Topix: Marketing, Emerging Technology, Search Engines, Search Engine Marketing, Advertising

Information Technology

Dell Secures Critical Business Data and Devices While Enabling the...

ENP Newswire - 17 April 2014 Release date- 16042014 - Frankfurt am Main, Germany - At the Dell Enterprise Forum customer and partner event today, Dell showcased new security services and solutions that further expand its security portfolio.

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Related Topix: Advertising, Science / Technology, Computer Security, SecureWorks, Software

Wed Apr 16, 2014

Sys-Con Media

Pactera Ranks Among Top Software Product Development Service Providers in Independent Report

In Q1 2014, as a testament to its superior product development services that have been widely recognized by the industry, Pactera was the only Forrester identified eleven software PDS vendors worldwide based on the revenue size of their PDS business and ratio of total earnings.

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Related Topix: Advertising, Forrester Research, Marketing, Outsourcing

CMSWire

Marketers: Make Mobile Ads More Relevant, Compelling

Organizations that advertise in mobile using a comprehensive mobile-first strategy rather than waiting on flashy technology to do the trick will win, according to new research by Forrester.

Comment?

Related Topix: Advertising, Mobile Marketing, Forrester Research

CIO

Google YouTube Buy Lends Weight to Media Deals

Just hours before Google announced a US$1.6 billion acquisition of YouTube on Monday , both companies separately revealed agreements with major music labels for offering music videos on their respective sites.

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Related Topix: Startups, YouTube, Google, Forrester Research, Advertising

Market Wire

Graphs Are Eating Telco: World's Leading Telcos Turn to Neo4j as...

Industry leaders 3, CenturyLink, and StarHub join the largest Telecommunications Service & Equipment Providers, including Telenor, HP, and Cisco, to advance their businesses using the Neo4j graph database Register for an April 17th webinar on the '5 Graphs of Telecommunications' to learn how Telcos are using graph databases to derive competitive ... (more)

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Related Topix: Qwest, Savvis, Cable & Satellite, Telecom, CenturyTel, Forrester Research, Advertising

Mobile Marketer

Marketers fail at task-oriented, utility-based mobile ads: Forrester Research

The opportunities for marketers to creatively leverage mobile banners continue to wane, according to a new report from Forrester Research.

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Related Topix: Advertising, Forrester Research, Mobile Marketing

Response

Consumers' Trust in Brand Messages Fading

CAMBRIDGE, Mass. Consumers are done with traditional marketing campaigns and have started tuning them out "even as marketers turn up the volume," says a new report from Forrester Research.

Comment?

Related Topix: Marketing, Advertising, Forrester Research

Tue Apr 15, 2014

CIO

Forrester Report: CIOs See Value in Web 2.0

CIO - A recent report by Forrester Research suggests that corporate IT departments have seen demonstrable value from Web 2.0 technologies in the workplace and should continue to adopt more of those applications at their own pace.

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Related Topix: Advertising, Internet, Science / Technology, CIO News, Forrester Research, Social Software, Blog News

CMSWire

5 Minutes with Forrester's Melissa Parrish

Maybe it's a phone on a bus, or a tablet in a store or the laptop on your coffee table.

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Related Topix: Advertising, Marketing, Forrester Research

Marketing Pilgrim

It's the year of mobile but not the mobile ad

A mobile device used to be a luxury, an item that only the geeky few would own let alone use on a daily basis.

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Related Topix: Advertising, Forrester Research, Marketing

VentureBeat

Forrester: Reinvent mobile ads for mobile devices if you want users to pay attention

There's advertising, and then there's mobile advertising. A new report from Forrester Research contradicts much of the prevalent mobile ad optimism and recommends that advertisers reinvent their craft if they hope to do more than annoy mobile users.

Comment?

Related Topix: Advertising, Mobile Marketing, Forrester Research

Hispanic Business

Pay TV Subscriptions Expected to Rise

For the pay-TV industry, 2013 was a down year. But pay-TV providers can look forward to growth in the next five years.

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Related Topix: Advertising

Data Center Knowledge

Top 5 Data Center and IT Lessons Learned from the Cloud Giants

Do you want to" stand on the shoulders of giants"? One way of doing this is to use others' IT lessons learned.

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Related Topix: Advertising, Salesforce, Assistly, Radian6, Dimdim, Startups, Jigsaw

Mon Apr 14, 2014

Business Wire

Press release distribution, EDGAR filing, XBRL, regulatory filings

The call will be ... )--Re: Swedbank AB Goverment Guaranteed EUR 50,000,000.00 MATURING: 16-Apr-2015 ISIN: XS0502124166 PLEASE BE ADVISED THAT THE INTEREST RATE FOR THE PERIOD 16-Apr-2014... )--Re: Daneion 2007-1 PLC EUR 1587500000 MATURING: 16-Nov-2027 ISIN: XS0332722353 PLEASE BE ADVISED THAT THE INTEREST RATE FOR THE PERIOD 16-Apr-2014 TO ... (more)

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Related Topix: Advertising

Business Wire

Forrester Research To Broadcast Its First-Quarter Earnings Conference Call

The call will be available at forrester.com . Investors who want to hear the call should log on at least 15 minutes prior to the broadcast.

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Related Topix: Advertising, Forrester Research

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