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Forrester Research News

News on Forrester Research (Ticker: FORR) continually updated from thousands of sources around the net.

9 hrs ago | Medical News

Xybion to host first annual Global User Group Conference in Philadelphia, Pennsylvania

Xybion Corporation, the leading provider of software, services and consulting for global corporations operating in highly regulated industries, announced today that the company will host its first annual Global User Group Conference, Xybion International Exchange, on October 21-23, 2014 in historic Philadelphia, Pennsylvania at the Sheraton Society ... (more)

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Related Topix: Forrester Research, Advertising, Health

Fri Jul 25, 2014

Sys-Con Media

Why the Network Is Critical to Cloud Success

It's certainly no secret that cloud solutions have become an important and increasingly necessary part of how companies do business today.

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Related Topix: Forrester Research, Advertising

Internet Retailer

The web's influence on U.S. retail grows

The web will account for or influence 59% of U.S. retail sales by 2018, up from 52% this year, according to Forrester Research Inc. Its new report, entitled "U.S. Cross-Channel Retail Sales Forecast: 2014 to 2018," also anticipates sales consumers begin via a digital medium but complete offline will account for $1.774 trillion in retail spending in ... (more)

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Related Topix: Advertising, Science / Technology, Internet

Insurance Networking

Mobile Now Mission Critical

Mobile services can help insurers increase revenues, decrease loss expenses and reduce risk, according to 'Make The Business Case For Mobile Insurance,' a white paper by Ellen Carney at Forrester Research.

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Related Topix: Advertising, Forrester Research

Adweek

Starbucks Looks to Share Its App Payment System With Other Retailers

Starbucks CEO Howard Schultz revealed that his company had amassed nearly 12 million active monthly mobile users in the U.S. and Canada during the brand's third-quarter earnings call on Thursday.

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Related Topix: Restaurant Management, Starbucks, Forrester Research, Advertising

Thu Jul 24, 2014

Freshnews

Adobe Named a Strong Performer in Digital Experience Delivery Platforms by Independent Research Firm

Adobe today announced that Adobe Marketing Cloud has been recognized as a Strong Performer in " The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014 " report by Forrester Research, Inc. Adobe was among the select companies Forrester invited to participate in the independent report, its first on the topic, which evaluated the 13 most ... (more)

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Related Topix: Startups, Adobe Systems, Marketing, Omniture, Advertising

Reuters

Amazon loss much more than feared

Shares of Amazon slipped after hours, following the online retail giant's quarterly results, which showed a bigger-than-expected loss of $0.27 a share, while sales jumped 23 percent to $19.3 billion, as expected.

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Related Topix: Forrester Research, Advertising

Search Engine Watch

85% of Retailers Say Paid Search is Most Effective Acquisition Channel

A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said paid search was the most effective customer acquisition tactic.

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Related Topix: Advertising, Forrester Research, Marketing, Startups, Facebook, Social Software, Search Engines

Sys-Con Media

TIBCO Named a Leader in Big Data Streaming Analytics Platforms Report

The technology is being used increasingly as new sources of data become common, such as streaming sensor data from the IoT TIBCO Software Inc. has announced that TIBCO StreamBaseA , the company's streaming data analytics platform, has been recognized as a leader in The Forrester Wavea : Big Data Streaming Analytics Platforms, Q3 2014 from Forrester ... (more)

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Related Topix: Startups, Tibco Software, Advertising, TIBCO Software

Wed Jul 23, 2014

Sys-Con Media

StrongView Named a Leader in Email Marketing by Independent Research Firm

StrongView, a leading provider of contextual email marketing solutions for enterprises, today announced that it was named a leader in the Forrester Research, Inc. July 2014 report, " The Forrester Wavea Email Marketing Vendors, Q3 2014 ."

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Related Topix: Marketing, Advertising

AdExchanger.com

Forrester And Shop.org Study: Attribution Still Confounds Retailers

Complex attribution remains a work in progress for retailers, and most still rely on last-click attribution models, according to Forrester Research and Shop.org's State of Retailing Online 2014 study.

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Related Topix: Advertising, Forrester Research, Marketing, Emerging Technology, Search Engines

Tue Jul 22, 2014

Freshnews

Qubit Reports 282 Percent Year on Year Global Client Growth Fueled by Marquee U.S. Brands

Major U.S. retailers are leveraging Qubit, a digital experience management platform provider, to bolster personalization, marketing intelligence and conversion rates across eCommerce channels.

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Related Topix: Marketing, Advertising

Retailing Today

Paid search rules retailers' digital outreach efforts

The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers' digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.

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Related Topix: Marketing, Advertising, Emerging Technology, Search Engines, Startups, Facebook

Internet Retailer

Many B2B buyers prefer the web for researching and purchasing

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

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Related Topix: Marketing, Mobile Marketing, Internet, Science / Technology, Advertising

InfoWorld

The Forrester Wave for Big Data Hadoop Solutions

Web browser or Office suite? Microsoft's and Google's office productivity and collaboration clouds pit rich and complex against simple and lean more Download this case study to learn about how Smartling's cloud-based solution will simplify and accelerate your translation projects will enable your business to reach new markets quickly.

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Related Topix: Advertising

The Washington Post

China's Xiaomi Targets India in Push for 100 Million Phones

In just four years, Xiaomi Corp. has evolved from startup to outselling Apple Inc. in China by offering inexpensive devices packed with high-end features.

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Related Topix: Apple, Startups, Flipkart, CPU, Science / Technology, Advertising, World News, India, Internet

ComputerWorld

Whatever happened to Green IT?

Remember when "green computing" was all the rage? Companies competed for green awards , virtualized their data centers, set up e-waste committees, launched double-sided printing initiatives and activated power management features on PCs.

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Related Topix: Environmental Law, Law, Advertising, CIO News

Mon Jul 21, 2014

InfoWorld

APIs & MBaaS: How to Extend Your Enterprise Architecture for a Mobile World | White Paper

"Mobile," as Forrester Research observes, "is pushing aging web architectures to the brink."

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Related Topix: Forrester Research, Advertising

Sys-Con Media

Forrester Research To Broadcast Its Second-Quarter Earnings Conference Call

Forrester Research, Inc. will broadcast its second-quarter conference call at 4:30 p.m. Eastern time on Wednesday, July 30, 2014.

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Related Topix: Advertising, Forrester Research

American Banker

Skeptics Question Value of Apple-IBM Deal for Banks

A deal struck by IBM and Apple last week to create business apps for iPhones and iPads makes sense on paper, but some industry observers are having trouble seeing value in the deal for the banking industry.

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Related Topix: Apple, Startups, Google, Forrester Research, Advertising, CIO News, Harvard, IL

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