Bookmark

Add to MyYahoo RSS

Forrester Research News

News on Forrester Research (Ticker: FORR) continually updated from thousands of sources around the net.

2 hrs ago | Lawsites

Back Up Your Cloud with 'Backupify'

Have you ever thought about whether you should back up your law firm's cloud? If your cloud service goes down or loses files, where will that leave you? A recent report from Forrester Research cautions that businesses should back up their critical cloud data before it's too late .

Comment?

Related Topix: Backupify, Forrester Research, Advertising, Google, Startups, Law

6 hrs ago | Business Wire

Luxoft Solutions Recognized by Independent Research Firms

Gartner Inc., the world's leading IT research and advisory company, listed Luxoft as a system integrator/outsourcer in its report titled, "Implement an Outsourcing Mobile Application Development Decision Framework to Avoid Being Bypassed" by Kris Doering, published by Gartner on April 14, 2014.

Comment?

Related Topix: Consulting, Gartner, Outsourcing, Public Relations, Advertising

Tue Apr 22, 2014

AdExchanger.com

Is Facebook's Data Good Enough For Location-Targeted Ads?

Facebook's unveiling last week of a mobile feature called Nearby Friends, through which it might enable location-targeted ads, places the company in a highly competitive segment of tech vendors offering similar products.

Comment?

Related Topix: Startups, Facebook, Social Software, Advertising, Forrester Research, Google, Emerging Technology, Search Engines

Market Wire

PetSafe(R) Advances Customer Care With Aspect Software, Adds Social...

Leader in the pet care and lifestyle market brings cloud-based social customer care to the contact center with Aspect Social Aspect Software , a leading provider of fully-integrated customer interaction management , workforce optimization , back-office solutions, and award-winning cloud solutions , today announced PetSafe , an industry brand leader ... (more)

Comment?

Related Topix: Aspect Software, Startups, Advertising, Social Software

Internet Retailer

Migrating more B2B customers from offline to online

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

Comment?

Related Topix: Amazon, Marketing, Mobile Marketing, Internet, Science / Technology, Startups, Facebook, Advertising

Digital Post Production

ON24 Recommends Best Practices for Improving Webinar Leads

Scheduled for , the 45-minute live webinar followed by a live Q&A will highlight best practices for using webinars to improve both the quality and quantity of sales leads.

Comment?

Related Topix: Startups, ON24, Marketing, Forrester Research, Advertising, Product Management

CMSWire

5 Minutes with Forrester's Carl Doty: Customers Define Your Brand

We've all heard many, many, many times that marketing is changing. After a while, it's like hearing the Earth is turning.

Comment?

Related Topix: Marketing, Advertising, Forrester Research

Sys-Con Media

Ness Technologies Cited as a Strong Product Development Services...

Ness Technologies has emerged as a "Strong Performer" in the prestigious report, The Forrester Wavea : Software Product Development Services, Q1 2014.

Comment?

Related Topix: Computers, Ness Technologies, IT Services, Advertising, Science, Computer Science

Mon Apr 21, 2014

InsuranceTech

Self-Service Tech Support Answers Health Insurer's Call

Blue Cross/Blue Shield of Kansas City added customer engagement software to answer members' questions without hiring more call center staff.

Comment?

Related Topix: Advertising, Forrester Research

Sys-Con Media

An Insider's Guide to Agile Testing and Service Virtualization

Get the essentials about agile testing and service virtualization from several different perspectives - get an analyst's take from Diego Lo Giudice of Forrester Research on how to remove agile testing bottlenecks and ways to calculate your potential return on investment for Service Virtualization.

Comment?

Related Topix: Forrester Research, Advertising

CMSWire

3 Ways Social Media is Changing Online Content

Online content helps businesses and brands achieve business objectives. Until relatively recently, that content was centered around websites.

Comment?

Related Topix: Marketing, Advertising, Forrester Research, New York University

AndhraNews

Moovweb 5 Enables Companies to Personalize Web and Mobile Experiences

Moovweb today announced the immediate availability of the latest version of its cloud-based platform for multi-device development and delivery.

Comment?

Related Topix: Forrester Research, Advertising

Fri Apr 18, 2014

Business Journal

Here's why Verastem chose Needham over Cambridge for its new headquarters

Verastem CEO Robert Forrester says the company's planned move to Needham from its current headquarters in Cambridge has as much to do with the changing nature of the company as with cheaper rent.

Comment?

Related Topix: Advertising, Biotech, Medicine, Avant Immunotherapeutics, Healthcare Industry, Celldex Therapeutics

ZDNet

Why infrastructure will drive tomorrow's retail store experience

Retailers are constantly seeking technologies to both bolster customer experience and increase efficiency.

Comment?

Related Topix: Advertising, Science / Technology, RFID News

Thu Apr 17, 2014

ComputerWorld

Enterprise who? Google says little about Apps, business cloud services in Q1 report

Google did little during its first-quarter earnings report to shush critics who say its Enterprise unit is a second-class citizen in its kingdom.

Comment?

Related Topix: Google, Startups, Widevine Technologies, CIO News, Forrester Research, Advertising, US Securities and Exchange Commission, Financial Services

Banker & Tradesman

JLL Named Leasing Agent For Cambridge Discovery Park

JLL has been named exclusive leasing agent for the 820,000-square-foot Cambridge Discovery Park being developed by The Bulfinch Cos.

Comment?

Related Topix: Forrester Research, Advertising

Adotas

IBM and Kenshoo Partner to Deliver Premium Search Marketing Solutions

Kenshoo , the global leader in predictive media optimization, today announced it will go to market with IBM to deliver search marketing campaign management solutions to clients, such as Bizgnition.

Comment?

Related Topix: Marketing, Emerging Technology, Search Engines, Search Engine Marketing, Advertising

Information Technology

Dell Secures Critical Business Data and Devices While Enabling the...

ENP Newswire - 17 April 2014 Release date- 16042014 - Frankfurt am Main, Germany - At the Dell Enterprise Forum customer and partner event today, Dell showcased new security services and solutions that further expand its security portfolio.

Comment?

Related Topix: Advertising, Science / Technology, Computer Security, SecureWorks, Software

Wed Apr 16, 2014

Sys-Con Media

Pactera Ranks Among Top Software Product Development Service Providers in Independent Report

In Q1 2014, as a testament to its superior product development services that have been widely recognized by the industry, Pactera was the only Forrester identified eleven software PDS vendors worldwide based on the revenue size of their PDS business and ratio of total earnings.

Comment?

Related Topix: Advertising, Forrester Research, Marketing, Outsourcing

CMSWire

Marketers: Make Mobile Ads More Relevant, Compelling

Organizations that advertise in mobile using a comprehensive mobile-first strategy rather than waiting on flashy technology to do the trick will win, according to new research by Forrester.

Comment?

Related Topix: Advertising, Mobile Marketing, Forrester Research

•••
•••
•••
•••
•••

Ashburn Jobs

•••
•••
•••
•••
•••