Forrester Research News

Interactive marketing expenditures will reach $55 billion by 2015, accounting for 21% of all marketing spending, according to a new forecast released this morning by Forrester Research.

Google Inc. is hoping to gain greater control over how personal computers work by developing a free operating system that will attack Microsoft Corp.'s golden goose -- its long-dominant Windows franchise.

And now for a not-so-negative online advertising forecast: Forrester Research is pegging the U.S. interactive ad market to reach $55 billion over the next five years - meaning marketers will go from spending just 12 percent of their total ad budgets online this year, to 21 percent by 2014.

Forrester Expands 'software Bill of Rights' Rampant vendor consolidation, the rise of SaaS and other factors have prompted Forrester Research to add 11 entries to its "Enterprise Software Licensee's Bill of Rights," a list of privileges the analyst firm believes customers should be entitled to throughout the software selection, implementation and ...

IT purchasing has been so bad recently that things must be looking up. That's the optimistic part of a Forrester Research report published this week that chronicles new lows in global and U.S. IT spending patterns.

Many businesses have yet to deploy mobile customer relationship management strategies, mainly because of the associated costs and security challenges.

Forrester Research , Inc. has issued The Forrester Wave: Enterprise Governance, Risk, And Compliance Platforms, Q3 2009 , naming MEGA as a strong performer in the enterprise governance, risk and compliance market.

Written by Steven Walling / July 3, 2009 5:45 PM / << Prior Post In a new report issued on the first of the month, Forrester Research has asserted the importance of enterprise platforms for governance, risk management, and compliance .

A battle is brewing over U.S. state sales taxes on online purchases. Internet retailers Amazon.com and Overstock.com are scaling back their operations in states that demand they collect these taxes.

A Neuromed employee at work in a company lab. The deal is expected create a stronger pipeline of drugs for CombinatoRx.

Sixty-four percent of retailers have made investments in social networking and social media while another 22% plan to do so within the next 12 months, according to a new study from Forrester Research Inc.

HOPKINTON, Mass., June 30, 2009 /PRNewswire via COMTEX/ -- EMC Corporation , the world leader in information infrastructure solutions, today announced that Forrester Research has positioned the EMC Document Sciences xPression software suite as a Strong Performer and has been given the highest score for current offering overall in its June 2009 ...

Forrester Research has revised its 2009 technology spending projections with expectations that U.S. IT spending will fall 5.1 percent in 2009 with global outlays to drop 11 percent.

Thunderhead, recognized innovators in document automation and multi-channel communications solutions, today announced that the company had been acknowledged as the highest scoring vendor for overall strategy in a oeThe Forrester Wavea : Document Output For Customer Communications Management, Q2, 2009a report.

Global purchases of IT goods and services by businesses and governments in 2009 are projected to decline by 10.6 percent when measured in US dollars, compared with the 3 percent decrease previously projected at the beginning of the year by Forrester Research, Inc.

Software developers still use software configuration management more than fully featured suites, according to a report published late last week.

An Alcatel-Lucent company has been named a leader in premise-based IVR voice portals, according to a recent report by an independent research firm.

CA, Inc. today announced it was named a "Leader" in the records management market, according to an independent report: "The Forrester Wave : Records Management, Q2 2009," Forrester Research, Inc., June 2009.

Jun 22, 2009 06/22/09 --TIBCO Software Inc. Who: Boris Evelson, Principal Analyst, Forrester ResearchWhat: Webinar: "Pervasive BI: Outmaneuver your toughest competitorin a down market"Previously focused on improving back office operational efficiency and productivity, business intelligence hasemerged as a business priority for achieving competitive ...

Alcatel Lucent: Independent research firm names Genesys as a Leader in premise-based IVR voice portals report San Francisco,, Jun 22, 2009 -- Forrester Research, an independent research company, issued a comprehensive report that evaluates premise-based IVRs and voice portals, key technologies used in customer service.