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Forrester Research News

News on Forrester Research (Ticker: FORR) continually updated from thousands of sources around the net.

2 hrs ago | Internet Retailer

Better use of data leads to better understanding of B2B customers

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

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Related Topix: Marketing, Mobile Marketing, Science / Technology, Internet, Advertising

7 hrs ago | Retailwire.com

Who should decide mobile marketing's budget?

According to a recent survey from Forrester Research, part of the holdup around investing in mobile marketing is the fact that the e-commerce department in many cases directs the area's marketing spend.

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Related Topix: Marketing, Mobile Marketing, Advertising, Forrester Research, Science / Technology, Internet

Mon Jul 28, 2014

MediaPost

71% of Email Marketers Use Respon...

Seventy-one percent of marketers are using responsive design to optimize their emails for mobile devices, according to a new report from Forrester Research.

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Related Topix: Forrester Research, Advertising

NewsFactor

Samsung Postpones Launch of Tizen Phone

A key sign of whether interest is developing for a platform is the level of interest by third-party developers.

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Related Topix: Forrester Research, Advertising

DM Review

Forrester: Social Plus Mobile Effective Way to Engage Prospects

Harriet Fryman of IBM and Claudia Imhoff of Intelligent Solutions and the Boulder BI Brain Trust led the discussion on the importance of anayltics, listing 11 business pitfalls hindering analytics success.

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Related Topix: Advertising, Laptops/Notebooks, Social Software

GlobeNewswire

hybris Named as a Strong Performer Among Digital Experience Delivery...

In the report, Forrester names hybris among "pioneers" in digital experience delivery, and goes on to state: "hybrishas been a dominant force in the eCommerce space for many years and complements this base with solid functionality across other digital experience areas, including web content management , product information management , analytics, ... (more)

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Related Topix: Advertising, Marketing

Sat Jul 26, 2014

Medical News

Xybion to host first annual Global User Group Conference in Philadelphia, Pennsylvania

Xybion Corporation, the leading provider of software, services and consulting for global corporations operating in highly regulated industries, announced today that the company will host its first annual Global User Group Conference, Xybion International Exchange, on October 21-23, 2014 in historic Philadelphia, Pennsylvania at the Sheraton Society ... (more)

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Related Topix: Forrester Research, Advertising, Health

Fri Jul 25, 2014

Sys-Con Media

Why the Network Is Critical to Cloud Success

It's certainly no secret that cloud solutions have become an important and increasingly necessary part of how companies do business today.

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Related Topix: Forrester Research, Advertising

Internet Retailer

The web's influence on U.S. retail grows

The web will account for or influence 59% of U.S. retail sales by 2018, up from 52% this year, according to Forrester Research Inc. Its new report, entitled "U.S. Cross-Channel Retail Sales Forecast: 2014 to 2018," also anticipates sales consumers begin via a digital medium but complete offline will account for $1.774 trillion in retail spending in ... (more)

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Related Topix: Advertising, Science / Technology, Internet

Insurance Networking

Mobile Now Mission Critical

Mobile services can help insurers increase revenues, decrease loss expenses and reduce risk, according to 'Make The Business Case For Mobile Insurance,' a white paper by Ellen Carney at Forrester Research.

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Related Topix: Advertising, Forrester Research

Adweek

Starbucks Looks to Share Its App Payment System With Other Retailers

Starbucks CEO Howard Schultz revealed that his company had amassed nearly 12 million active monthly mobile users in the U.S. and Canada during the brand's third-quarter earnings call on Thursday.

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Related Topix: Restaurant Management, Starbucks, Forrester Research, Advertising

Thu Jul 24, 2014

Freshnews

Adobe Named a Strong Performer in Digital Experience Delivery Platforms by Independent Research Firm

Adobe today announced that Adobe Marketing Cloud has been recognized as a Strong Performer in " The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014 " report by Forrester Research, Inc. Adobe was among the select companies Forrester invited to participate in the independent report, its first on the topic, which evaluated the 13 most ... (more)

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Related Topix: Startups, Adobe Systems, Marketing, Omniture, Advertising

Reuters

Amazon loss much more than feared

Shares of Amazon slipped after hours, following the online retail giant's quarterly results, which showed a bigger-than-expected loss of $0.27 a share, while sales jumped 23 percent to $19.3 billion, as expected.

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Related Topix: Forrester Research, Advertising

Search Engine Watch

85% of Retailers Say Paid Search is Most Effective Acquisition Channel

A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said paid search was the most effective customer acquisition tactic.

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Related Topix: Advertising, Forrester Research, Marketing, Startups, Facebook, Social Software, Search Engines

Sys-Con Media

TIBCO Named a Leader in Big Data Streaming Analytics Platforms Report

The technology is being used increasingly as new sources of data become common, such as streaming sensor data from the IoT TIBCO Software Inc. has announced that TIBCO StreamBaseA , the company's streaming data analytics platform, has been recognized as a leader in The Forrester Wavea : Big Data Streaming Analytics Platforms, Q3 2014 from Forrester ... (more)

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Related Topix: Startups, Tibco Software, Advertising, TIBCO Software

Wed Jul 23, 2014

Sys-Con Media

StrongView Named a Leader in Email Marketing by Independent Research Firm

StrongView, a leading provider of contextual email marketing solutions for enterprises, today announced that it was named a leader in the Forrester Research, Inc. July 2014 report, " The Forrester Wavea Email Marketing Vendors, Q3 2014 ."

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Related Topix: Marketing, Advertising

AdExchanger.com

Forrester And Shop.org Study: Attribution Still Confounds Retailers

Complex attribution remains a work in progress for retailers, and most still rely on last-click attribution models, according to Forrester Research and Shop.org's State of Retailing Online 2014 study.

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Related Topix: Advertising, Forrester Research, Marketing, Emerging Technology, Search Engines

Tue Jul 22, 2014

Freshnews

Qubit Reports 282 Percent Year on Year Global Client Growth Fueled by Marquee U.S. Brands

Major U.S. retailers are leveraging Qubit, a digital experience management platform provider, to bolster personalization, marketing intelligence and conversion rates across eCommerce channels.

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Related Topix: Marketing, Advertising

Retailing Today

Paid search rules retailers' digital outreach efforts

The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers' digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.

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Related Topix: Marketing, Advertising, Emerging Technology, Search Engines, Startups, Facebook

Internet Retailer

Many B2B buyers prefer the web for researching and purchasing

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

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Related Topix: Marketing, Mobile Marketing, Internet, Science / Technology, Advertising

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