Six essential tips when making videos for mobile devices
Market research company eMarketer predicts that mobile videos will become more dominant.
Old Is New Again: SMS Trumps Daily Deals For Retailers This Year
If the latest data from BDO USA's survey of marketers is accurate, then retailers have raced away from the daily deal model that many thought would be the salvation of local digital advertising only a few years ago.
Wed Dec 04, 2013
Flash Sales Lose Luster On Mobile
Coupons and text messages have trumped flash sales and daily deals as the mobile marketing tactics of choice this holiday season, according to new research.
Chain Store Age
Holiday e-commerce gains expected to match last year's 15% rise
In total, U.S. retail e-commerce sales for the holiday season - defined as November and December - are expected to reach $61.8 billion, up from $53.7 billion last year, according to the report.
Tue Dec 03, 2013
Native Advertising Litmus Test: 4 Questions to Ask of Your Content
Native advertising is one of the hottest buzzwords in the industry these days, as advertisers and marketers try to connect with consumers in unique and meaningful ways.
Sun Dec 01, 2013
Customer Interaction Solutions
SoMuchSavings and P.C. Richard & Son Form Online Partnership | Bring...
Marketing to online consumers SoMuchSavings.com, knowing that marketing to online consumers is an important key to increasing sales and maintaining positive customer relations, is helping merchants take advantage of greater e-commerce opportunities in order tap into the power and potential of doing business on the Internet.
Sat Nov 30, 2013
Hitting Play: Entering The World Of Online Video
Late last year I wrote down five goals for my business in 2013 . I'm happy to report that I can check another item off the list: video.
Fri Nov 29, 2013
Christian Science Monitor
Cyber Monday: nine tips for shopping online safely
'Tis the season to shop online - and to be hyper-alert when doing so, according to security experts, who say spammers, online hucksters, and cyberthieves have shifted gears to target Cyber Monday shoppers.
Thu Nov 28, 2013
Red Alien launches new video marketing service
According to recent research from eMarketer, which provides marketers with key information about the state of the digital marketplace, around half of marketers who use video in email campaigns, for example, see increased click-through rates, increased time spent reading the email and increased sharing and forwarding.
Wed Nov 27, 2013
Uptick In Online Advertising Leads To Increase In Holiday Ecommerce
Expect consumers to spend more online this holiday season as U.S. retailers increase online ad spend.
Article: Luxury Consumers Respond to Exclusive Access, Not Promotion
Through his agency King & Partners, long-time luxury marketing consultant Tony King has been working in the digital sector for clients including Kenzo, Zegna, 3.1 Phillip Lim and W Hotels after having been at Gucci Group for the start of its ecommerce effort.
Article: Retailers' Digital Ad Spending to Reach Record Levels in 2013
Bolstered by growing ecommerce sales and time spent across digital channels, the US retail industry will grow its digital ad spending more rapidly this year than in 2012, according to new figures from eMarketer.
Mobile Labs Advises Retailers to Prepare Mobile Applications for the Holiday Season
Mobile Labs, LLC, a leading provider of enterprise-grade, next-generation mobile application testing solutions, advises retailers to ready their mobile apps for new devices, new users and higher access volumes in advance of the holiday m-commerce season.
Tue Nov 26, 2013
eMarketer Ups Programmatic; FB Ads
Programmatic buying continues its upward trend, with eMarketer revising its estimate from $3.34 billion in RTB spending in 2013 to $3.37 billion.
Real-time display bidding to top $9B by 2017
Programmatic buying of advertising is maturing such that real-time bidding of digital display should make up 29% of the total digital ad spend by 2017, topping $9 billion, per eMarketer.
All The RTB Projections
The end of another quarter is on the horizon, and with it comes updated projections for all kinds of markets and submarkets.
What's The (Commerce) World Coming To? Think Global
Is Commerce growth just a U.S. phenomenon? Not by a long shot. Online commerce is growing in Europe, Asia, and Latin America.
Direct Marketing News
News Byte: Programmatic Ad Buying Growing Faster Than Expected
In a study released today , research aggregator eMarketer increased programmatic ad buying estimates it made during the summer, reporting that 2013 spending will hit $3.37 billion or 19% of the total digital ad budget.
eMarketer Raises Its Programmatic Ad Spent Estimate, Again
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Article: Mobile Helps Drives Ecommerce Gains in Italy
Despite-or perhaps because of-Italy's economic problems, ecommerce in the country continues to gain momentum.