Econsultancy News

Since the full launch of Google+ last September, there has understandably been much speculation as to the impact it will have on search rankings.A Many SEOs have predicted that search engine will use social signals more and more, and the introduction of Google+ made that even more likely.A Of the companies we surveyed, 68% did not knowA the impact ... (more)

In this week's filter, The Mirror talks about its less than forthcoming approach to the EU's e-privacy directive, Facebook settles in principle a lawsuit about shady ads, the FCC chief backs Internet-usage pricing, the Huffington Post gets into content marketing and Yahoo gets into the browser game.

With the deadline for compliance with the EU e-Privacy Directive just two days away, we've rounded up some of the key stats in an infographic.A This embeddable infographic looks at marketers' and consumers' views of the EU cookie law, and our five-step plan for compliance.A This is a topic we've covered in detail, so I've also rounded up some of ... (more)

In this first US issue, the magazine tackles 20 important multi-channel topics, from big data and the challenges of the silo-less organization, to bringing innovation to the enterprise.

If you are a frequent reader of the Econsultancy blog, you'll be well aware that mobile is an extremely important channel for marketers.

We have infographics on Facebook's IPO, bounce rates, keeping users engaged with your emails, tag management, and some great mobile stats.

Tag management systems that automate the placement and management of digital marketing vendor tags can provide significant benefits, according to a new survey from Econsultancy and Tealium.

Econsultancy has just finished a new report, The Multi-Screen Marketer , written on behalf of the Interactive Advertising Bureau and based on a survey to over 1,800 consumers.

On Tuesday night, the sixth annual Performance Marketing Awards was held in London, attended by more than 800 people and judged by Econsultancy Research Director Linus Gregoriadis, among others.

The Econsultancy survey, done in association with enterprise tag management company Tealium, identified the three top challenges to tag management: cost/budget, limited understanding, and finding the right vendor.

It includes the average number of fans and followers, as well as breaking down who is performing best on each different network.

Econsultancy recently launched the UK's first university accredited Digital Certificates , which focus on strengthening digital marketing skills for those looking to begin or develop their careers in this industry.

There was an interesting post on the eConsultancy blog from Graham Charlton yesterday about the forthcoming changes that mean websites are being obliged to obtain consent for the use of cookies.

Click-through rates on Facebook ads have increased 50% over the past 12 months, according to data from Marin Software .

Funnily enough, a similar proportion of marketers in a recent Econsultancy/Toluna survey think the opposite and view the cookie law as a real threat to the web.

The agency will support Econsultancy's in-house marketing teams in creating an array of communications, from online advertising to branding events, and brand development.

Online retailers lose an estimated 1.73bn in global sales each year due to slow loading speeds, according to new research from online customer data platform QuBit .

It's been nine months since I wrote the original Ultimate Guide to the Facebook Edgerank Algorithm .

Econsultancy's Progression of Agency Value report looks at the challenges faced by agencies as they attempt to adapt to a rapidly changing market.

Econsultancy recently launched the UK's first Digital Certificates , which focus on strengthening digital marketing skills for those looking to begin or develop their careers in this industry.